LeadingAge Washington – 2018 Sales and Marketing Summit

October 18, 2018
8:30 AM

As sales and marketing professionals, we are continually challenged with the way our prospects find us and engage with us. Over the past five years, the digital world has really changed the way we market.

As sales and marketing professionals, we are continually challenged with the way our prospects find us and engage with us. Over the past five years, the digital world has really changed the way we market. Older prospects still find us in some of the more traditional ways—word of mouth, print and radio, however, the younger prospect is totally into digital. How many of you start and complete a sales transaction completely via text or email?

It’s becoming the norm with our younger buyers isn’t it? The younger buyers are seeing themselves VERY differently than the seniors we marketed to previously. And, what about the challenges we have bridging the gap between hospitals and our communities? These challenges are getting more intense as hospitals are forming their own home-health agencies and often bypassing our communities altogether. What are we to do?

Register link
https://leadingagewa.org/wp-content/uploads/Sales_Marketing-Summit-Brochure-Oct-18-Final.pdf

More information link
https://www.leadingagewa.org/news-events/calendar/

Questions?
Contact:

Pat Sylvia
psylvia@LeadingAgeWA.org