BaseCamp Zones

To prepare your organization for the future, immerse yourself in the issues that matter. PEAK’s BaseCamp is a unique interactive environment that combines dynamic learning spaces and salon-style networking with hosted expert kiosks—creating a fresh new way for you to soak up information and re-direct your thinking. Topic-specific Zones define the experience, with dedicated areas that let you zero in on your leadership priorities.

Zone 1: Financial Stewardship and Organizational Strength
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Being financially and operationally strong is the foundation of every successful organization. In the Ziegler Financial Stewardship & Organizational Strength Zone, hear the latest research, trends and thought leadership on topics such as the senior living capital markets, characteristics of a financially strong organization and the role of strategy in ensuring long-term financial viability.

Zone 2: Marketing and Consumer Preferences

“If you don't know where you're going, any road will get you there." This a quote from famed English author Lewis Carroll. What does it have to do with senior living, you ask? Well, the same holds true for marketing our communities. That's why it's so important for you to tap into consumer insights to drive your marketing strategy. How can we change our offerings and marketing message to meet the changing wants, needs and desires of a variety of consumers. Join your colleagues to walk through 7 different personas representing the changing face of our aging population based on the latest marketing and consumer preference data.

Zone 3: Aging Services Technology and CyberSafety

Technology solutions abound yet the challenge remains as to how to make the most of investments in this ever-changing area. Join us to discuss with experts and colleagues topics that will help you better evaluate and adopt aging service technologies in order to optimize the aging experience for your residents and expand the reach of your mission.


The number of older adults and individuals with disabilities who may benefit from long-term services and supports to live independently is growing rapidly. Innovative technology has become an essential component of aging services for consumers, providers, government agencies and caregivers. Visit the Start Up Zone and check out the newest products and services designed to improve the aging experience and meet the change makers conceptualizing these new inventions.

Other Topics Being Explored:

  • Governance
  • Workforce
  • Social Connectedness
  • Dementia
  • Nutrition
  • Organizational Excellence