100 Days of Advocacy

The 100 Days of Advocacy Plan aims to reinforce the important role that LeadingAge members and state partners play in advocating for aging services policies with policymakers at federal, state, and local levels.


The next 100 days will be critical for our national advocacy efforts as the new Congress and administration roll up their sleeves and get to work. We must ensure that our key issues are on their policy agendas right away. And that’s why your voice and stories matter so much. Policymakers rely on your experience when making key decisions.

Over the coming weeks and months, we’ll continue to call on you to help us reach lawmakers on Capitol Hill. The issues facing aging services providers are wide-ranging and complex. COVID-19’s disproportionate toll on older adults and the people who care for them further reinforces the urgency of our advocacy activities. The pandemic has wreaked havoc in communities around the country and its impact will be felt for decades to come.

Register Now: April 21, 2021 -- Virtual Lobby Day

Every year, LeadingAge connects members with their lawmakers on Capitol Hill to advocate for policies that remove barriers to care, provide more affordable senior housing, develop new services, improve reimbursement, and make America a better place for older adults. This year, as aging services providers begin the process of rebuilding in a post-crisis world, it’s more critical than ever to make our voices heard.

Register by Wednesday, March 24 to guarantee scheduling with your lawmakers. Participation is free and entirely virtual, which means you can help advocate for your colleagues and community without even leaving your office.

Advocacy Action Center

Part of being good stewards for aging services means advocating for policies that remove barriers to care, develop new services, improve reimbursement, and make America a better place to grow old. LeadingAge's advocacy team tracks legislation and regulatory updates to make sure that policymakers understand how changes will impact our members and the people they serve. But we can't do it without you. Your work as an advocate is crucial to motivating legislators and other policymakers. Visit the LeadingAge Advocacy Action Center and access a range of tools that summarize the issues, provide sample letters, and help you contact your members of Congress.

Make Your Voice Heard

We make it easy to contact your policymakers. Make your voice heard today. We're urging people to tell Congress that they must pass expanded COVID relief. Check back often for new opportunities to call your congresspeople. 

2021 Policy Priorities 

LeadingAge announces the 2021 Policy Priorities. Take a moment to familiarize yourself with these important topics. You’ll be hearing more about them as the Congressional agenda unfolds and we ask you to raise your voice in support of policies that better serve older adults now and into the future.

COVID resources page

Access the resources and tools you need to address the myriad of challenges impacting aging services providers. Information is updated and posted daily.