Works in partnership with LeadingAge Show Management to position your company’s cutting-edge interactive exhibit as a major activation and destination of the LeadingAge 2023 Annual Meeting. Prime booth space, enhanced with additional destination-level space and show management resources and branding.

E2 activation and member experience subject to approval, must be cutting-edge, highly interactive, and fitting of this brand designation to be considered for this level.

In addition to the Elite Annual Meeting Sponsor benefits (see below), the following benefits are also included:

• 2 hours of consulting time from LeadingAge’s Experience Design Consultant
• 10 hours of strategy and project management time with LeadingAge’s Brand Experience Team
• Exclusive show management anchor space on the show floor.
• LeadingAge Experience destination signage
• Upgraded space to a 30’x50’
• Overhead signage
• Carpet enhancement
• Carpet decal
• Brand positioning as a major new activation of the 2023 Annual Meeting. Listing of exhibit as an E2 happening in all promotional materials (print, app, web, social, etc.).
• Reminder to visit this new LeadingAge partnered experience from the keynote stage
• Drayage discounts

The Elite sponsorship package will be acknowledged as the top tier supporters of the Meeting. Elite Sponsors enjoy maximum exposure and involvement both before and during the Meeting, with the highest priority of branding in all documentation and on-site signage.

• Four complimentary 10’ x 10’ E2 booth spaces
• Sixteen E2 Only staff badges
• Eight Full Education registration badges—permits access to education sessions (includes CE credits), keynotes + E2
• Distinctive Partner floor decal in front of booth (partner level to be displayed on decal)
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events held during the event
• Four guest rooms held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—25 rooms maximum
• Six VIP seats at keynote sessions –seats per session to be reserved in advance
• Opportunity to book a private meeting room; no more than two consecutive hours per day
• Sponsor brand recognition on venue signage throughout the event
• Sponsor brand recognition on entrance unit into E2
• Full page color advertisement (or comparable) in the E2 Preview printed publication. Distributed to 24,000+ prospective attendees
• Sponsorship brand recognition in conference marketing materials featuring event website, digital and print as applicable
• Registered attendee list with mailing information and includes email address for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview Email sent to registered attendees prior to the event.

The Premier package offers a mid-tier level of opportunities of exposure, perfect for companies looking to maximize exposure in a number of ways.

• Two complimentary 10’ x 10’ E2 booth spaces
• Eight E2 Only registration badges
• Four Full Education registration badges—permits access to education sessions (includes CE credits), keynotes + E2
• Distinctive Partner floor decal in front of booth (partner level to be displayed on decal)
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events held during the event
• Two guest rooms held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—ten rooms maximum
• Three VIP seats at keynote sessions—seats per session to be reserved in advance
• Opportunity to book a private meeting room; no more than two consecutive hours per day
• Sponsor brand recognition on venue signage throughout the event
• Sponsor brand recognition on entrance unit into E2 hall
• Half-page color advertisement (or comparable) in the E2 Preview printed publication. Distributed to 20,000+ prospective attendees
• Sponsorship brand recognition in conference marketing materials featuring event website, digital and print as applicable
• Registered attendee list with mailing information and includes email address for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview

As the starting package, the Basic sponsorship level offers a selection of booth space, complimentary registrations and more to promote your brand in front of executives in the senior living field.

• One complimentary 10’x10’ E2 booth space
• Four E2 Only registration badges
• One Full Education registration badges –permits access to education sessions (includes CE credits), keynotes + E2
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events held during the event
• One guest room held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—five rooms maximum
• Sponsor brand recognition on venue signage throughout the event
• Sponsor brand recognition on entrance unit into E2
• Quarter-page color advertisement (or comparable) in the E2 Preview printed publication. Distributed to 20,000+ prospective attendees
• Sponsorship brand recognition in conference marketing materials featuring event website, digital and print as applicable
• Registered attendee list with mailing information for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview Email sent to registered attendees prior to the event.

Keynotes – SOLD

Description: (2) Keynote sessions available for sponsorship.

Sponsor Features: Opportunity for representative to deliver LeadingAge scripted intro of speaker from stage. Featured show a 2-minute video about your company (video provided by sponsor).

CAST Reception – SOLD

Description: The CAST Reception is held on Tuesday evening and historically has attracted between 200 to 300 individuals. As a sponsor you would receive brand awareness on our meeting website and on-site signage at the reception. You would also have an opportunity to address the attendees and welcome them to the reception.

Sponsor Features: Brand awareness on our meeting website, E2 preview and on-site signage at the reception. You would also have an opportunity to address the attendees and welcome them to the reception.

Interactive Public Exhibit

Location will be determined in July. Exhibit is open for the week of Annual Meeting.

Description: LeadingAge will debut a public activation exhibit that raises awareness about ageism featuring painted picnic tables addressing misconceptions around ageism. Visitors can contribute to a community activation table.

Located in a heavily populated hub of Chicago, this exhibit sparks the imagination and insights of locals of all ages. Tables will be donated to a local member community.

Sponsor Features: Branding on signage and on each table and opportunity to make remarks during dedication ceremony.

You Belong Here – SOLD

Creativity and the arts have the power to open worlds, welcome people, and create a sense of belonging. As you first enter the McCormick Place, you will be welcomed by experiencing first hand the power of creative engagement in the lives of older adults.

This interactive activation will inspire and provide attendees with a range of examples to help them ponder ways to implement their own belonging initiatives back home.

Sponsor Features: Branding on website, app, signage and logo in area. Opportunity to greet attendees as they arrive in the area.

Student Program

Description: The Student Program is open to current students or recent graduates who might be interested in the field of aging services. By participating in the student program, students will network with executives, meet other students and receive unlimited access to all of the conference offerings.

Sponsor Features: Branding on event materials. Opportunity to deliver remarks at the Leaders in Residence event. Design and conduct an “Office Hours” session for students.

LeadingAge Kick-Off Event – Sunday, November 5

Description: LeadingAge will host the Kick-Off Event and entertainment stage in McCormick Place, including street food stands and a local band.

Sponsor Features: Branding on signage and marketing materials. Opportunity to thank entertainment.

Between the Sessions Entertainment – SOLD

Description: Face-to-face sharing is what is at the center of every LeadingAge gathering. This comfortable networking space has diverse seating designed for optimizing spontaneous conversation between education sessions. Coffee barista and afternoon cocktails are served from cash bars. Each afternoon we will feature live entertainment during the breaks between sessions.

Sponsor Features: Branding on entertainment schedule signage. Opportunity to thank entertainment.

LeadingAge Service Project

Open every day in the Between the Sessions Lounge

Attendees will have the opportunity to make no sew blankets to help homeless seniors stay warm this winter. You can stop by all week long whenever you have time to use your free time to make the world a better place to grow old.

Sponsor Features: Signage in area, opportunity to present the finished blankets to the charitable organization on the last day of the conference.

Attendee Reminder Email – SOLD

Description: Must-read information for all conference attendees to ensure they arrive in Chicago ready to learn and network. Sent to each registrant one week before Annual Meeting.

Sponsor Features: Banner ad and a 40-word listing of what is going on at your booth written in the form of an announcement of an event feature.

Conference App & Onsite Wayfinder – SOLD

Description: Serves as the main information source to navigate the Annual Meeting and includes all conference information.

Sponsor Features: Banner advertisement with URL link to sponsor’s website. Ability to send 3 in-app messages throughout conference.

Daily Java (3 Out of 4 Still Available)

Description: Host complimentary coffee each day at a high-profile location(s) in the main concourse and LeadingAge booth. Sunday, Monday, Tuesday, and Wednesday available.

Sponsor Features: Logo on coffee sleeves, signage recognition in area, on marketing materials and in daily push notifications.

Lanyard & Badge Email Sponsorship – SOLD

Description: Badge credentials are worn by every attendee to every event; have your logo featured prominently on every attendee.

Sponsor Features: Logo on badge lanyard. Logo and booth number on email that goes out to all attendees and used to print out their badge. Signage in registration.

Transportation – SOLD

Description: Chicago is a big city and members will be celebrating your brand as they take their morning and afternoon ride to and from the convention center.

Sponsor Features: Brand recognition on all bus signage, schedules and marketing materials. Shout out from bus drivers and opportunity to show video on buses.

Wi-Fi Throughout the Convention Center – SOLD

Description: Sponsor identified with Wi-Fi service in the convention center used by many attendees.

Sponsor Features: Signage and other reminders about the Wi-Fi service throughout convention center. Splash page during log in with company logo.

Water Stations – SOLD

Description: Water is the number one sought out need for Annual Meeting attendees. Seize the opportunity to have your brand front and center at more than 15 water stations located in high-traffic areas around the convention center.

Sponsor Features: Your company will be recognized on promotional materials, including website and app. Plus, your company name and logo will appear on signage next to each water cooler station. You’ll also have the exclusive opportunity to provide cups customized with your brand (at an additional cost).

Culinary Experience in E2

Description: On Monday and Tuesday, members will enjoy chef-inspired hot buffet lunches in spaces that feel as if you stepped off the E2 floor and onto a downtown trendy urban restaurant block.

Monday and Tuesday Lunch

Sponsor Features: Branding on restaurant signage and opportunity to have staff welcome attendees to lunch. Sponsors can place tent cards on table (sponsor provided).

E2 Eatery

Description: E2 is a collaborative experiential space with 7 learning communities and a variety of eateries and collaborative spaces. New this year is the opportunity to host one of the specialty eateries.

Eatery Options: Poppies Cookies (1) | Cheesecake Shake (1) | Smoothies (SOLD) | Garretts Popcorn (SOLD) | Frozen Coffee (SOLD) | Frozen Lemonade (SOLD) | Ice Cream Bars (SOLD) | Warm Nuts (1) | Hot Chocolate with toppings (1) | Coffee (3)

Sponsor Features: Includes costs of treat, logistical arrangements, 10 x 10 location close to your booth. Sponsor will work with sales on exact location of the eatery.

DJ Outside E2 (Monday & Tuesday)

Description: Each day of the E2, attendees are greeted with the welcoming sounds of music and a DJ thanking your company for supporting them.

Sponsor Features: Be associated with the most exciting first impression at LeadingAge in Chicago!