4:30-5:30 p.m

19-F. Are You Ready to Develop an Active Adult Community?

Active Adult communities are quickly emerging as the new frontier in aging services. This session will examine the business case for these 55+ developments, which offer resort-type amenities, social activities, and a range of housing options, from stand-alone residential products with no services to integrated developments featuring an extensive care network. Presenters will share research, benchmarking data, and a cross-market perspective as they explore opportunities for established care providers to develop Active Adult communities alone or in partnership with outside developers. Get tips on designing the site, buildings, and residential units for an Active Adult community that will appeal to a new generation of older adults.

• Jeremy Southerland, Senior Living Practice Area Leader - SE Region, Gensler
• Michelle DeCurtis, Research Strategy Lead, Senior Associate, Gensler Research Institute
• Frankie Pane, President, Transforming Age