Even as this most recent wave of COVID-19 wanes, providers know how important it is to ensure that caregiving professionals are fully vaccinated and boosted. LeadingAge leveraged the Ad Council’s “It’s Up to You” campaign to develop materials especially for Black and Hispanic direct care professionals. These toolkits include messaging guidelines and communications tips sheets, as well as social media graphics, handouts, and posters, and are FREE to LeadingAge members.

Social Media Graphics 1200x630

Download these three versions of graphics sized for use in social media and post them in your organization's platforms to reach care professionals who follow you.

Printable Poster

Download two versions of a poster to distribute and/or display to encourage care professionals to get the facts on COVID-19 vaccines and boosters.

Social Media Graphics 1080x1080

Download these three versions of graphics sized for use in social media and post them in your organization's platforms to reach care professionals who follow you.

Vaccine Information Handout

Download this print-ready handout identifying six things direct care professionals need to know about COVID-19 vaccines.

Campaign Messaging Brief

Download this strategic messaging brief to read guidance on implementing campaign creative, messaging and trusted messengers.

Campaign Messaging Tips

Download this strategic messaging brief, including communications and language do's and don'ts.