1:45-3:15 p.m

7-B. Insights from Providers Serving the Middle Market

Many older adults find themselves caught in the middle. Their incomes are too high to qualify for subsidized housing and services but not high enough to afford assisted living or life plan communities. They are often shut out of senior housing options and could have difficulty paying for services and supports as they age. This session will kick off with research findings describing this population, followed by a panel of LeadingAge members trying to address housing and care needs among middle-market consumers. Panelists will offer guidance on defining your local market, educating prospective residents about their options, offering the right amenities, and deciding whether to develop rental or entry-fee products. Bring your questions to this session and prepare to be inspired to expand your mission to this underserved population.

• Jennifer Molinsky, Project Director, Housing an Aging Society Program, Harvard Joint Center for Housing Studies Harvard University
• Amy Schectman, CEO, 2Life Communities
• Jon Fletcher, Senior Vice President, Senior Housing Partners
• Lisa McCracken, Head of Research, Analytics, National Investment Center for the Seniors Housing & Care Industry (NIC)
• Edward Kaminski, Director of Landis Quality Living, Landis Communities