LeadingAge Need to Know - 2.19.21

Members | February 19, 2021

LeadingAge Need to Know, 2.19.21

We are sharing the very latest with members with weekday morning email updates and live online updates three days a week on Monday, Wednesday, and Thursday. Visit the main coronavirus page anytime.

Following are the latest news and resources.

Next Week’s Online Coronavirus Policy Updates

Join us next Monday, Wednesday, and Thursday at 3:30 p.m. ET for our online policy updates. On Monday, Dr. Bill Mansbach will talk about employee mental health and share some ideas on how we can combat mental fatigue over the pandemic. Returning expert Dr. Monica Gandhi will join us Wednesday to talk about the new COVID-19 variants and what is ahead with vaccines. On Thursday, we’ll discuss how COVID-19 has made an impact on older adults with dementia with Dr. Rebecca Edekmayer from the Alzheimer’s Association. Register now to join us.

Building Trust Member Message

As we all know, our field is facing deeply held public misperceptions, and the COVID pandemic has exacerbated public mistrust in aging services. There is no fast fix for changing deeply held views, but with more eyes on the field, LeadingAge believes the moment is right for us to jumpstart research into an initiative designed to change public attitudes.
We’re beginning work with public affairs and research partners over the coming months, including informal discussions with members like you as well as formal focus groups with external stakeholders.
Using these learnings, we’ll develop a strategy to deploy compelling and effective messages, diverse and trusted messengers, and a wide array of tactics that reach key audiences. Implementation will include nationally led activity, as well as recommendations, ideas, tools, and resources that state associations, members and other allies can tap and deploy.
We’re in early stages now, but we know LeadingAge national can’t do this alone. So you can expect surveys and other requests for your ideas, support, insight and participation throughout the year. Stay tuned as our plans develop!

A Profile in Leadership

LeadingAge president and CEO Katie Smith Sloan was a guest on the Elevate Eldercare podcast this week. She talks about how LeadingAge has used its voice to lead during the pandemic. She examines the power of a story to positively impact the national narrative about nursing homes, as well as the ways ageism and the associated devaluation of older adults has led to the nursing home crisis amid the pandemic. Listen to the podcast.

Lessons We’ve Learned in a Pandemic

From crisis, innovation and growth are often born. COVID-19 brought immeasurable challenges to aging services providers—but it simultaneously underscored their immense value, and taught us all lessons that will leave our field strengthened for years to come. What are the lessons other leaders gleaned during the pandemic, and how can you apply them to make your own work better? At your convenience, access this recorded session "Leadership Lessons from the Pandemic" that shares insights from eight LeadingAge members, who detail how moments of crisis helped them become better leaders and strengthened their trust among key stakeholders. Free for LeadingAge members. (Check out our other leadership content, too.)

New Insights and Tools From LeadingAge

LeadingAge staff experts are developing essential advocacy, guidance and tools, and curating the most relevant resources for aging services providers on COVID-19 and beyond, including:

A complete timeline of insights, tools, and useful COVID-19 links is available here, so you’ll never miss an update.

Questions? Ask LeadingAge National, Your State Association, or Each Other

There are many ways to get help during this crisis. Contact LeadingAge’s national team directly or email us at covid@leadingage.org. If you have questions about local and state issues, contact your state association. Join the MyLeadingAge Member Community COVID-19 group to ask questions, access resources, and share best practices for dealing with the coronavirus.