Opening Doors to Aging Services Initiative

LeadingAge launched the Opening Doors to Aging Services initiative in January 2021 to better understand public views and perceptions of the aging services sector and to help older adults and their families understand and access the vital care and services that many of us will need to lead a fulfilling life as we grow older.

Now is the time for us to reset the narrative, proactively telling the story of aging services to the public, policymakers, advocates and others. The Opening Doors to Aging Services initiative is grounded in original research assessing the external factors and public perceptions that exist today. LeadingAge conducted a landscape analysis; two national public opinion surveys; a series of in-depth interviews with stakeholders; a survey of LeadingAge members; and a set of focus groups of aging services consumers and staff. This learning is the foundation for the Fall 2021 phase of the initiative, which will include strategies and guidance for leveraging the research for impactful communications about the aging services sector, as well as tools and templates for turnkey implementation.

Explore the Research:

Get started by clicking the two visualizations below for a snapshot of our analysis of the aging services landscape.
Download the executive summary for a complete overview of our findings and analysis.
Click on the detailed findings below for a deeper dive.