Drive for 75: Resources from Week 11

Regulation | May 14, 2021 | by Jill Schumann

LeadingAge Coronavirus Update Calls feature brief segments called “Drive for 75” to promote the successful vaccination of at least 75% of our aging services providers’ workforce, and as needed, residents, by June 30. We will cover developments in the news, research, and innovative practices that support our members in attaining high vaccination rates.

Volume Twenty Eight Air Date 5.10.21. “Why Vaccine Confidence Matters for National Security”

A recent report from the Center for Strategic & International Studies and the London School of Hygiene and Tropical Medicine addressed the issue of COVID-19 vaccinations from a national security perspective. Vaccine confidence is not a one-dimensional issues, so the researchers involved in the report included a wide variety of subject matter experts in anthropology, data analytics, epidemiology, policy, psychology, risk communications, and mathematical modeling.

The United States has entered a new phase of heightened hope in the race to control the outbreak and get ahead of evolving variants. The U.S. government and health sector share an imperative to move quickly to immunize at scale and to address disparities in vaccine access at home and abroad. What is at stake is fundamentally a matter of national security: achieving herd immunity that truly and rapidly stabilizes public health, economic vitality, and society at large.

The report goes through the history of vaccine hesitancy, which has been decades in the making, as well as provides short videos to frame the multi-faceted issues involved to boost confidence in COVID-19 vaccines. Some recommendations from the report include:

  • Innovations in reaching diverse and underserved populations with vaccines delivered in the context of health and social services;
  • Pledges and actions by mainstream and digital media platforms to stop the spread of misinformation and to collaborate with health providers and the scientific community to increase the availability of accurate content;
  • Increased engagement by key social and economic sectors to empower people to make informed choices about Covid-19 vaccines;
  • Greater executive branch coordination and action beyond the emergency; and
  • Increased U.S. support for global immunization partners.

See the links to the report, interactive report, and summary below.

CSIS Report on Vaccine Confidence and National Security

CSIS Interactive Report

CSIS Report Summary

Volume Twenty Nine: Air Date 5.12.21. “Do Incentives Work?

As we Drive for 75 in a race to get people vaccinated ahead of the multiplication of variants, today let’s ask whether offering incentives for COVID vaccinations works. This question of carrots and sticks to promote healthy behavior has long intrigued behavioral economists and the jury is still out. Good article here

A recent survey done by the UCLA COVID-19 health and politics project reveals unvaccinated people are more likely to get the COVID-19 shot with one of two incentive options.

The UCLA study interviewed more than 75,000 unvaccinated people and about one-third of them said a cash payment of as much as $100 would make them more likely to get the vaccine. The survey also found much more willingness to get the vaccine if doing so meant they wouldn’t have to wear a mask or remain socially distant at events.

On the other hand the write-up of an Economist-YouGov poll last week suggested the impact of de-masking and easing up on social distancing might actually be minimal. The reason, according to the analysis: Vaccine skeptics are already less likely to heed such guidelines in the first place and to think they are safe without them.

And, more specific to our situation, McKnight’s carried a story this week with the tale of two aging services providers that exceeded a 90% staff vaccination rate. One, who spoke on this call last week, made vaccination a required condition of employment and the other provider used bonuses. That provider promised that everyone who took the first shot would get $100. But it was only after at least 75% of the entire staff received a second shot that each vaccinated worker received another $900. Talk about peer pressure – but it was effective.

Are you seeing staff members encouraging others to get vaccinated with the new guidance allowing fully vaccinated staff members to eat together unmasked in the break room? Are you considering making vaccination a condition of employment?

Volume Thirty: Air Date 5.13.21. “Conversation Resources”

We have been exploring ways LeadingAge members can help with the effort to get staff, residents, clients and families vaccinated. One-on-one conversations have proven to be an effective way to understand concerns, offer accurate information and reduce barriers. So, here are several resources that may be helpful.

The first is a COVID-19 vaccination conversation guide for managers. It offers conversation starters, tips for listening carefully, and talking points to address a range of concerns. The second is a conversation infographic with specific phrases that work better than others.

And, there is also a guide for physicians and other primary care professionals. We know that people often turn to their own healthcare professionals for good information, but not all primary care practitioners are well-equipped to have COVID-19 vaccination conversations. So please circulate this brief guide to building trust in the vaccine.