Drive for 75: Resources from Week 21

Regulation | July 23, 2021 | by Dee Pekruhn, Jill Schumann

LeadingAge Coronavirus Update Calls feature brief segments called “Drive for 75” to promote the successful vaccination of at least 75% of our aging services providers’ workforce. We will cover developments in the news, research, and innovative practices that support our members in attaining high vaccination rates.

This week's highlights:

Volume Fifty Two: Air Date 7.19.21

There’s some encouraging news about hesitancy coming out of the recent Kaiser Family Foundation COVID 19 Vaccine Monitor Study, which indicates that people who were hesitant or resistant in January to getting the vaccine have changed their minds.

KFF conducted interviews with a nationally representative sample of adults. Six months later, they recontacted the same individuals to find out whether they chose to receive a vaccine, their reasoning behind their decisions, and how they are feeling about their choice.

Here are some key findings:

  • (54%) of individuals who had previously said they wanted to “wait and see” have now gotten at least one vaccine dose.
  • (21%) now report being vaccinated after saying in January they planned on waiting to get vaccinated.
  • About 25% of those who previously said they planned on getting vaccinated “as soon as possible” or were “wait and see” remain unvaccinated six months later. Which means that 75% of this same group DID decide to get vaccinated.
  • Only (6%) who initially said they would get vaccinated now say they either will “only get vaccinated if required” or say they will “definitely not” get a vaccine. When asked what changed their mind, many offer concerns about the side effects as the reasons why they now do not plan on getting the vaccine.

What worked?

Here’s what the vaccine hesitant study respondents said convinced them to change their minds:

  • Conversations with family members and friends have played a major role in persuading people to get vaccinated
  • Seeing their friends and family members get vaccinated without serious side effects,
  • Talking to family members about being able to safely visit, and
  • conversations with their personal doctors about their own risks.
  • The easing of restrictions for vaccinated people (e.g., travel, masking, etc.)

Echelon Insights offered similar study findings in their Verified Voter Omnibus survey; that has surveyed more than 15,000 voters in the U.S. since the pandemic began, with an emphasis since November on tracking the vaccine rollout.Their slide show in the handouts breakdowns a number of hesitancy factors and gets into “how to persuade” the hesitant to get vaccinated.