Drive for 75: Resources from Week 6

Regulation | April 09, 2021 | by Jill Schumann

LeadingAge Coronavirus Update Calls feature brief segments called “Drive for 75” to promote the successful vaccination of at least 75% of our aging services providers’ workforce, and as needed, residents, by June 30. We will cover developments in the news, research, and innovative practices that support our members in attaining high vaccination rates.

This Week’s Highlights:

Volume Fifteen: Air Date 4.5.21 “What Worked for Forest Hills”

When the first COVID-19 vaccine clinic came to Forest Hills of DC, a LeadingAge member nursing home, nearly half of the staff chose not to receive the vaccine. By listening carefully to their concerns, sharing information, and having one-on-one conversations, Tina Sandri, the chief executive, and her team report that now 79% of staff members have chosen to be vaccinated. Her advice is to go slowly and demonstrate that you care, as she told the New York Times.

Volume Sixteen: Air Date 4.7.21: “Staff Vaccine Uptake is Climbing”

A Kaiser Family Foundation/ Washington Post survey of frontline healthcare workers offered insights into the current situation with staff vaccine uptake:

  • The percentage of workers in nursing homes, assisted living communities, and home health care who say they do not plan to be vaccinated is 24%.
  • In nursing homes and assisted living, the percentage of workers who have either been vaccinated or who have vaccinations scheduled or planned is at 65%.
  • Home care workers are much less likely, at this point, to have already been vaccinated.
  • Of those who have been vaccinated the vast majority were vaccinated at work and found access to the vaccine to be easy.
  • However, only 1 in 3 home health care workers say they have either been offered or received a COVID-19 vaccine from their employer and they reported accessing vaccines to be difficult – something to keep in mind as we move forward – the easier we can make it, the more likely people are to get vaccinated.
  • Concerns about vaccine safety and effectiveness are major factors why some frontline health care workers say they have not received a vaccine. Overall confidence in the U.S.’s testing of the vaccines differs among race and ethnic groups, education levels, and partisanship, both among health care workers and the public overall.

Volume Seventeen: Air Date 4.8.21: New Nationwide Vaccine Campaign”

One strategy LeadingAge members can use to bolster vaccine uptake is to mirror the positive messages being shared through national campaigns. In addition to the Ad Council’s “It’s Up to You” campaign, the Walgreen’s “This is Our Shot” and the CVS’ “One Step Closer” campaign, we can also use the multi-part campaign the Biden Administration is rolling out. They announced the formation of the Community Corps, a grassroots network of trusted voices and local community leaders with more than 275 founding member organizations. This effort will mobilize health professionals, scientists, community organizations, faith leaders, businesses, rural stakeholders, civil rights organizations, sports leagues and athletes, and Americans from all walks of life to become leaders within their own communities to help get friends, family, and neighbors vaccinated. There are also new social media profile frames so people can display their choice to get vaccinated and encourage their friends and family to do the same. TV ads, including in Spanish, will encourage Americans to get vaccinated as soon as they are eligible. The ads will emphasize a message – We Can Do This – that is a hopeful call to action that we each can do our part to end this pandemic by getting vaccinated. LeadingAge members can use these new resources to spark conversation.