Joe Franco

Joe Franco

Vice President of Grassroots

Phone:

202-508-9442

Joe is responsible for building LeadingAge’s grassroots capacity, setting and implementing strategies in concert with the Congressional Affairs and Communications teams, that maximize the organization’s ability to effect legislative change. He is also responsible for recruiting, training and mobilizing the organization’s members to support the Association’s advocacy agenda. Joe is responsible for crafting grassroots messages that motivate people to take action, helping to identify legislative targets, directing campaign tactics and cultivating a core group of the organization’s most active members. He is also charged with identifying and building out the tools that advocates will need to make a difference, including training and support.