Background 

Kimball Farms, a lifecare and continuing care retirement community in Lenox, Massachusetts, is comprised of 150 independent living apartments, 48 assisted living units, 26 life enrichment (memory care) units and 74 skilled nursing beds.

The community center includes a daily wellness clinic, fitness center, art, woodworking and jewelry studios, indoor potting shed, elegant dining room, library, country store, pub and lounge. 

Kimball Farms is located on two campuses which are one mile apart: skilled nursing patients reside at the Sunset Avenue campus, and the independent and assisted living and memory care residents reside at the Walker Avenue campus. Berkshire Healthcare Systems (“BHCS”) is the sole member of Kimball Farms, and BHS Management Systems (BHS) serves as the manager.

BHCS is the largest not-for-profit senior care and living company in Massachusetts. Its affiliates own or operate 13 nursing communities  and two hospice agencies. 

The relationship with BHCS provides Kimball Farms with significant purchasing power: discount agency for nurses (IntegriNurse), lower cost pharmacy (IntegriScript Pharmacy), a captive insurer, self-insured workers compensation program and lower cost health insurance and professional services (e.g. technology). 

Challenge 

Standard & Poors rated Kimball Farms BBB because its rating policy required that it include the 13 nursing communities in the Kimball Farms ratio analysis even though Kimball Farms is not part of the nursing community obligated group. 

The outstanding 1994, 1999 and 2001 bond issues do not contain a liquidity covenant and contain very flexible financial covenants (e.g. a 1.10 debt service coverage ratio). The board-approved capital budget for the next five years includes $7.1 million for physical plant upgrades, new amenities and services and the wellness center. 

Execution

Sims worked closely with the Kimball Farms team to prepare written and oral rating presentations and was successful in obtaining an A- rating from Fitch. In its rating report, Fitch praised Kimball Farms’ solid liquidity, moderate debt burden, healthy occupancy, robust operating profits and BHCS affiliation. Sims structured the Series 2015 bonds with level debt service and no increase in the final maturity (i.e. 2031). 

Results 

The 3.48% average bond yield produced net present value savings of $1.36 million. In addition, the level debt service structure produced $4.3 million of cash flow savings in years one to four. 

Kimball Farms will use the cash flow savings to fund a large portion of the five year capital budget. The bonds contain very flexible financial covenants (e.g. 1.10 debt service coverage ratio and a springing liquidity covenant of 120 days cash on hand which is only tested if the bond rating falls below BBB). 

For more information, please contact Mackenzie Welch at 203-418-9024 or mwelch@hjsims.com

The nation’s leading tax-exempt senior living bond investors met in Chicago in June for the 12th Annual Ziegler National Senior Living Investor Workshop. Credit analysts and portfolio managers from leading municipal bond funds, asset managers and hedge funds participated in a daylong workshop with Ziegler banking and sales professionals to explore opportunities for senior living lenders.

Many new firms participated this year alongside traditional investors, as interest in the sector has grown coming out of the financial crisis. Generally positive total returns for high yield municipal bond funds in 2014 have helped to attract investor dollars (+6.63%); however returns so far in 2015 have been weak (+0.71%). Cash flows into high yield municipal bond funds had been strongly positive until recent weeks. 

What did we hear from the investors? Occupancy concerns have moderated over recent months with many new communities reaching stabilization. Now, investors are focused on operations at these communities moving into the next phase. 

Overall, the ramp-up of recent expansion and repositioning projects has been outperforming expectations, leading to strong interest from investors in these types of projects. We also heard heightened interest from investors in Bond Anticipation Notes (BANs), a form of seed capital financing for new communities, as these investments have been good performers recently as well.

In one of the highlights of the workshop, Greystone’s Brad Straub and Bud Green spoke with investors about the development and construction process. Greystone highlighted what investors should look for in terms of timelines and construction document processing, and answered lots of investor questions around the key risks to a project being completed on time and on budget.

Overall, investors are busy with the growing calendar of new issues expected to come to market over the next several months. However, solid bank direct purchase lending continues to draw senior living supply out of the institutional market.

This article was written by Amy Castleberry, CFA senior vice president at Ziegler.

A recent Ziegler CFO HotlineSM survey asked providers about their information technology (IT) staffing and outsourcing needs. A total of 144 CFOs from around the country participated. Roughly 4 out of 10 respondents represented multi-site organizations, while the remaining 60% were from single-site organizations.

The initial question asked about staffing in the IT department. Respondents were asked to provide the total number of residents as well as their total number of IT staff (reported in FTEs). The table below shows the average FTE per resident for IT services. Note that the multi-site providers and single-site providers did not differ in their staffing ratios.

Roughly 20% of the respondents indicated that they contract out 100% of their IT services. A larger proportion of single-site providers contract out all of their IT services compared to the multi-site providers. The graph below identifies the overall responses for outsourcing, showing that the majority outsource at least some of their IT service needs.

The survey also gathered feedback on IT expenditures in the form of a percentage of IT costs compared to the overall budget. As shown below, the overall percentage for IT costs was 1.8% of the total budget. The multi-site providers reported a slightly higher percentage compared to the single-site providers, with system providers budgeting on average, 2.1% and single-site organizations 1.6% for IT expenditures.

This article and charts were prepared by Lisa McCracken, senior vice president of senior living research and development at Ziegler, based on the full survey findings.

According to Medline, today’s healthcare industry has seen dramatic changes in the patient experience. The success of our advancements in healthcare and technology has created far more complex, chaotic interactions. From simple check-ups to operating room procedures, some might argue that today’s patient has become more of a number as opposed to a human being with personal preferences, feelings and emotions. Patient Experience Week (April 27-May 1, 2015) helps us to take a moment and center ourselves back to what is truly the heart of healthcare – care and compassion.

The patients of today are not the patients of yesteryear. There are far more chronic illnesses and multi-diagnoses that must be properly managed. According to the American Hospital Association, nearly half of today’s seniors are living with two or more chronic conditions. On top of this, the pace of healthcare has rapidly increased, the length of stay has shortened and coordination of care has lessened.

All of these changes contribute to the overall problem in today’s patient experience -- patients lost in the maze of confusion and fragmentation. This issue can be largely attributed to the fact that our systems of care have been designed to aid the caregivers in their work, and not around the patient and his or her needs. Caregiving has become a task with numbers to be reached and money to be made, and there may be times we completely miss the human connection, which is the most important task of all.

Healthcare has not always been this way. It is hard work to change culture and redefine what is truly important. However, with enough discussion and education, we can gradually get back to what healthcare is supposed to be about -- providing care, support and compassion to our patients.

Everyone who plays a role in healthcare can contribute to the state of the patient experience. Medline’s latest solutions in patient experience highlight how modifications large and small can make a meaningful impact. Some examples include hospital gowns that tie on the side for added modesty, colorful, pajama-like pediatric patient gowns that are snuggly soft and clinician friendly, room design that reflects a homey feel, advanced wound and skin care products that enhance comfort and resources for post-discharge to help prevent readmissions among home care and hospice patients.

Our new CarePac™ has proven that small comfort products—such as ear plugs, eye masks, premium lip balm, and a notebook for the patient or family to jot down questions about care—can help meet a patient’s emotional needs and promote a special connection between patients and hospital staff.

A couple of years ago I needed emergency surgery. I was ill, exhausted and frightened. I was also the acting CNO at the time and being cared for by my team. It was hard for me to let go and let them take care of me. Caregivers are the worst about allowing caring actions to support them. We are used to giving it to others, so it is hard for us to let go. As I moved onto the OR table, I was anxious but didn't want to let them know that I was scared so I was joking and talking like a magpie. When I stopped to catch my breath, one of the OR Nurses quietly came over, touched my shoulder, looked me in the eyes and with love and compassion said, "It’s going to be okay. I will be your eyes and ears while you’re asleep.

I will make sure that everything goes as if you were awake and able to direct your care. I am here for you." The tension left my body and I reached up to capture her hand. Patient experience is about active listening, being mindful about the moment and conveying what human beings crave - connection, empathy and partnership. It has to be a conscious action. The OR nurse easily could have left me alone knowing soon I would be given medication that would send me off to another state of being. In her moment of mindfulness, she saw what was underlying and moved into the moment to ease my way and convey the message she wanted me to know - she cared about me.

Active listening can also make a huge difference in providing a complete, caring and compassionate patient experience. By simply listening to your patients, you will learn so much about each of their personal stories and individual needs, which will allow you to provide the best experience possible for them. When I slowed down enough to really listen, I learned so much about my patients and those they loved. We all want to be heard and acknowledged as human entities.

Medline celebrates with facilities the special human connection between healthcare professionals, patients and their families. This important week also is a reminder of the significant impact one positive interaction can have on a patient.

This article was prepared by Medline.

Rosewood Senior Living Community recently renewed a six-year contract with Sodexo to provide resident dining services at the Bakersfield, CA, location.

Sodexo first began managing the nutrition services and resident dining at Rosewood in 2005 with the goal of:

 

  • Attaining financial stability.
  • Positively impacting reviews by governing bodies.
  • Improving the quality of food.
  • Updating the infrastructure.
  • Increasing voluntary meal sales and catering revenue

 

Sheri Oliver, who has served as director of dining services at Rosewood since 2010, said the department has undergone numerous improvements under Sodexo’s management, which led to the renewal of the contract

When Sodexo began its partnership with Rosewood, the community’s resident dining department faced a number of challenges, including being overstaffed and over budget. One of the more pressing issues was that results from previously completed annual reviews conducted by the California Department of Health were inconsistent, bringing into question the overall management of the resident dining program.

The challenges faced at the onset of the Sodexo/Rosewood partnership included:

 

  • Financial: The department was overstaffed, spending was in excess of budget and the program was experiencing monthly losses.

  • Operational: There was a lack of organization and a clear need for an overhaul of all menus.

  • Regulatory: The department experienced inconsistent state reviews.

  • Infrastructure: There was a need for the dining area to be renovated and upgrades to the equipment.

  • Participation: More needed to be done to attract additional independent living residents and employees to use the community’s dining services.

  • Staff: There was resistance to the overall change from both residents and employees.

 

Prior to Sodexo coming on board, resident satisfaction results were below average. Sodexo management recognized this as a serious problem and set out to increase satisfaction by enhancing the menus and adding more flexibility to the meal program via a program called “My Choice.”

Created by Jeff Glaze, COO at ABHOW, My Choice allots residents a certain amount of points each month and gives them the freedom to choose how to redeem them. Instead of using their points for the traditional one meal per day, residents can now purchase as many or as few meals as they want, and even save points for future use, say for example when guests come to visit. According to Oliver, “The My Choice points program has improved resident satisfaction so much that Rosewood ranks in the 90th percentile regarding the quality of the dining program.”

Sodexo has enhanced the overall quality and appeal of the dining program with the addition of more innovative dining options and the creation of a new dining venue.

Using feedback from the community’s dining committee, Sodexo management delivers residents the types of cuisines they enjoy and the kinds of items they would like to see on the menu. This type of community involvement has gone a long way in promoting resident support of the overall dining program.

Another enhancement to the program was the establishment of a full-service bistro open to both residents and staff. The bistro continues to grow in popularity and offers freshly made hot food selections, soups, ready-made sandwiches, a smoothie machine and special limited-time offers for added appeal.

Sodexo’s Food Management System (FMS) has greatly improved the operational performance and efficiency of the dining program, including providing enhanced recipe development and increased regulatory compliance on state reviews.

Because of the Food Management System, the dining department can now provide detailed nutritional analyses of all menu selections, which was one of the critical deficiencies noted on previous reviews conducted by the California Department of Health. The system’s extensive database also greatly improved the quality and variety of food served at Rosewood, including selections offered as part of the community’s catering program. Oliver estimates that catering revenue has doubled since Sodexo began managing the department, mainly due to increased ordering efficiency, department structure and menu appeal.

Rosewood has leveraged Sodexo’s Preferred Vendor Program for everyday purchases as well as for renovation projects and related services. Because of the preferred vendor program, Rosewood only buys compliant products, which in turn, leads to significant savings.

Sodexo’s Solutions Center teams have provided technical assistance to help the dining team replace an outdated air cooling system in the kitchen with a modern alternative. “We are in California where it’s 105 degrees on average in the summer, so it is not a comfortable working environment in the kitchen,” Oliver said. “By leveraging Sodexo’s facilities management experts, we were able to engineer a program to install an affordable, energy-efficient air conditioning system that will actually end up saving the client money in the long run.

At the start of the partnership, Rosewood realized that the community’s dining program was overstaffed and asked Sodexo to trim the team by 10 full-time employees. Sodexo set out to accomplish this without affecting resident satisfaction or making cuts to program. Over the last two years, Sodexo restructured the workforce by absorbing existing front line managers into Sodexo salaried management roles. By adding them to the Sodexo payroll and by cutting the work week from 40 hours to 37.5 hours, jobs were saved and fewer positions were eliminated.

This article was prepared by Sodexo.

Ziegler recently participated in a meeting of large-campus Continuing Care Retirement Community (CCRC) executives. Generally speaking, these large-campus CCRCs are defined as those that have at least 500 Independent Living units on the same physical campus. 

These communities are few in number, but clearly significant in impact. Ranging in size from 50 acres to 2,000+ acres, these communities benefit in many ways from scale, growth opportunities, and self-sufficiency in many regards.

This peer group is also an active, sophisticated cohort of providers when it comes to growth, expansion and continued reinvestment in their current physical campus. A recent survey of this group of large CCRCs revealed that since 2010, nearly all have repositioned their large-campus, roughly 75% have engaged in expansion activities and half developed a new community or campus.

What is the typical size of a CCRC? Across the 1,930 CCRCs that are currently documented by Ziegler, the median number of total units is roughly 280. As detailed in the graph below, the vast majority of CCRCs have between 100 and 300 total units. 

Less than 8% have more than 500 total units. The map that follows visually reports on the number of estimated CCRCs in each state that have at least 500 total units. Consistent with the total universe of CCRCs, Pennsylvania leads with 24 CCRCs that have at least 500 units, followed by Florida with 20.

In recent years, the sector has not seen the development of large-scale CCRCs in the 600, 700 and 800+ total units. Looking at the current new CCRCs under development, the majority are being constructed to initially offer between 200 and 300 total units. While a number of these communities have phased-in plans for future unit growth and expansion, in general, the numbers still do not appear to be in the 500+ range as seen with today’s class of large-campus CCRCs. 

Even Erickson Living, which has a long-standing history of developing large campuses, is now developing a scaled-back version of its more sizeable communities. It should be pointed out that not all the large-campus CCRCs initially started with the hundreds of units they have today. Many of them evolved into large campuses over years of expansions and renovations.

The majority of CCRCs currently under construction are generally also on smaller geographic footprints. An examination of the total acreage of a number of current CCRCs in development revealed land area generally between 10 and 40 acres, which is inclusive of acreage that may not necessarily be built upon. 

Generally speaking, CCRC growth is being observed in metro or sub-metro markets where large parcels of land are increasingly difficult to come by or where the cost of significant acreage is prohibitive. The years of donated church or family land for CCRC development are, for the most, part behind us.

If you are a provider who has not had the opportunity to visit a large-campus CCRC and fully understand some of the unique characteristics and assets they have to offer, we encourage you to do so. They are leaders and innovators in the sector and boldly move forward to grow in their sophistication and high-quality care.

This article, complete with visuals, was prepared by Ziegler.

According to HealthStream, an organization’s success depends on how engaged and empowered your people are and how well they deliver a patient-centered experience. 

An organization can only achieve its highest potential if its employees are fully aligned with the organization’s mission, vision and goals, engaged as owners, and functioning at their fullest potential.

Why is it important to address healthcare employee satisfaction?

Healthcare providers must encourage employee engagement if they want to improve patient care, according to a new report from the Point of Care Foundation in the United Kingdom." 

Staff engagement is a function of good management and teamwork, staff satisfaction and staff health and wellbeing. These are, in turn, related to a number of aspects of clinical quality, patient experience and productivity and costs.

Staff wellbeing, for example, is an important antecedent of patient care performance," authors write in the report. The way healthcare staff feel about their work can affect a hospital's efficiency and financial performance. 

Staff engagement as a whole has fallen each year since 2009 before rising very slightly in 2012, with only 55% of people surveyed indicating that they'd recommend working at their respective organization.”

Caring for our employees

Great patient care starts with great employee care. Every organization, every department, every shift, is made up of a group of individuals all contributing at varying degrees of engagement. 

When you as a leader can begin to understand individual levels of employee engagement, you are better able to help them to align their passion, skills, and talents to the department’s/organization’s needs and goals.

The most important difference between a good leader and a great leader is one of focus. A great leader looks inward; he or she looks inside the company, into each individual, into the differences in style, goals, needs, and motivation of each person. 

These differences guide the leader toward the right way to release each person’s unique talents into performance and produce higher employee satisfaction. Leaders who inspire and motivate their employees achieve higher employee engagement scores, greater quality outcomes, and demonstrate better patient experience outcomes.

As a leader, you have the ability and an obligation to develop and grow your employees. In essence, they depend on you to ignite their passion, develop their skills and nurture their talents, ultimately maximizing their potential.

Engaged employees possess an intellectual commitment and an emotional bond (pride, passion, enthusiasm) to their employer. They are willing to exert extra effort and creativity and accept some personal ownership for their own level of engagement, all leading to maximized outcomes for your patient/customer and the organization. 

An engaged employee is more likely to recommend their organization as an employer of choice as well as to promote its products and services.

The article was originally written for HealthStream, and is used here with permission.

In this article, CliftonLarsonAllen will help you understand new payment reform standards.

In January, the U.S. Department of Health and Human Services (HHS) released its timeline for how traditional Medicare services, or fee-for-service (FFS), would be paid in the coming years. 

By 2016, it aims to pay at least 30% of these expenditures through alternative payment models like bundled payments or shared savings via an accountable care organization (ACO) model, and 85% of FFS Medicare through some type of value-based payment. The goals are more aggressive for 2018, ramping up to 50% and 90% respectively.

HHS Secretary Sylvia Burwell also noted that the Centers for Medicare and Medicaid Services (CMS) was creating a Health Care Payment Learning and Action Network made up of private payers, employers, consumers, providers, states, and state Medicaid programs. The goal of the group is to work with private payers and states to adopt alternative payment models.

Even providers that do not rely heavily on Medicare revenue currently may be affected by reforms. Recently, several large health systems and insurers formed a private coalition with the intent to follow the CMS lead. 

This coalition’s target is that 75% of their contracts will include incentives for quality and lower-cost health care by 2020.

Value-based payments prompt hospitals to consider referrals

With the hospital value-based payment (VBP) program, HHS already has a platform to help achieve some of its goals as the percentage of inpatient hospital reimbursement at risk payments continues to increase. 

In addition, hospitals have a new performance criterion this year under the VBP program -- cost efficiency. Based on 2013 performance, fiscal year 2015 payments have already been adjusted.

Essentially, hospitals are being held accountable for the average Medicare beneficiary cost across the continuum. This may make them more sensitive to where they refer patients for post-acute care (PAC). 

It may increase direct discharge to home with home health services and bypass skilled nursing facilities (SNFs) in some cases, or result in hospitals referring more heavily to lower-cost facilities. 

As they weigh these options, hospitals must keep in mind the ramifications of potential readmission penalties under VBP.

Powerful data used to negotiate new rates for SNFs

As one of the key conveners in the CMS Bundled Payment for Care Improvement initiative, naviHealth is using the knowledge gained from Medicare expenditure data and the bundled payment initiative to renegotiate contracts with PAC providers. 

Armed with extensive information and its reimbursement algorithm, it has started working with commercial plans and Medicare Advantage plans. As a result, these insurance plans are offering PAC providers contracts that no longer pay for any ultra-high resource utilization groups (RUGs). 

Though there are mechanisms to challenge this policy on a case by case basis, the implications are clear. Because the average skilled nursing facility has 40%–60% of its patients in the ultra-high category, SNFs would be in the position of having to care for higher need patients at a lower per diem rate. 

Currently, this approach is being used in several states with “Blues plans,” such as Blue Cross, Blue Shield and similar affiliates.

Picking winners with referrals

At a MedPAC meeting late last year, members began to explore whether hospitals, health systems, and ACOs should be allowed to “hard steer” patients to PAC providers that are proven to be higher quality and lower cost. Simultaneously, the proposed revisions to Medicare ACO rules are considering the same thing. 

This could allow these acute care (AC) providers to identify preferred PAC partners and shut out others from receiving any referrals with potentially dismal financial consequences. Soft steering may already be happening, but this change could essentially pick winners and losers in the market. 

A key clarification to watch for is how the criteria for referrals to a post-acute setting are defined and how aggressively AC providers will be allowed to hard steer patients.

Proposed Medicare ACO rules consider waivers for restrictions

Proposed Medicare ACO rules are also looking at providing broader waivers for some additional ACOs in the Medicare Shared Savings Program (not just the Pioneer ACOs) including:

  • The 3-day hospital stay before paying for PAC requirement.
  • Eliminating the homebound requirement for accessing home health services.
  • Broader use of telehealth services.

In some markets, Pioneer ACOs are approaching PAC providers with payer contracts, which outline that the provider will take some percentage of Medicare FFS (e.g., 90%) and then has to meet certain performance metrics related to process (e.g., timely notification compliance), care (e.g., readmission rates), and cost (e.g., average beneficiary cost). Although the public comment period has passed, the final rules have not yet been issued.

How we can help

As you continue adapting to value-based payment, CLA can help your organization decide which metrics you should track. We can help you draft and understand your value proposition to payers and prospective partners as you negotiate partnerships, contracts, and new reimbursement methodology. 

We can also assist you in understanding the financial and reimbursement impacts of value-based payment programs by modeling new payment approaches, and illustrating the effect on your bottom line. 

Seeing your costs in new ways (e.g., by diagnosis or patient) will help you embrace new payment methodologies.

Learn more.

Background 

Friendly Home, a recent
client of HJ Sims,
is a 200-bed nursing home located in the Brighton neighborhood of Rochester,
NY. Friendly Home is a part of the Friendly Senior Living continuum which also
includes Cloverwood, an active retirement living community, Glenmere, the
assisted living and memory care component of Cloverwood, and Linden Knoll, an
independent senior apartments community located on the same campus as Friendly
Home.

Friendly Home had an outstanding Series 2008 bond issue which financed
its major expansion and renovation; at the time of closing $15.5 million was
outstanding.   

Challenge 

The outstanding variable
rate demand bonds were backed by a letter of credit which would not expire
until June 2018; however, Friendly Home’s management and Board sought to put a
longer term financing solution in place in order to capitalize on historically
low interest rates. 

Friendly Home also had an outstanding swap that was
coterminous with the letter of credit expiry and carried a significant negative
mark-to-market value; but because Friendly Home’s all-in interest rate was
4.77%, there was still the potential for savings.

Execution 

After working with
management and the Board to review a number of financing options, including
long-term fixed-rate bonds as well as FHA financing, the decision was made to
pursue bank financing; other options would likely increase annual debt service
given the added borrowing needed to pay for the swap termination.   

Sims leveraged strong
relationships with local and regional banks to distribute a comprehensive bank
solicitation package to a number of potential lenders. Working with Sims,
Friendly Home hosted 14 banks at its campus for a site visit and ultimately
received seven term sheets. 

The key objective of the refinancing was to secure
a competitive, fixed rate for the longest term possible. Given the strength and
reputation of Friendly Home, a number of banks were willing to offer 15-year
terms.

However, one bank offered to fix the rate on the bonds to maturity (23
years). After ensuring that other elements of the term sheet were competitive,
Friendly Home selected the bank which offered it the longest term.

Once the bank was
selected, Sims led the working group through a swift closing process, which
included obtaining requisite state approvals and coordinating with the existing
issuer on the redemption process.

Results   

Ultimately, the selected
bank purchased $16.84 million of tax-exempt bonds. The Series 2015 bonds are
directly fixed at a rate of 3.31% through the bonds’ maturity of June 1, 2038.
Specific benefits of the refinancing include:   

  • Removal of Interest Rate Risk – By securing a fixed rate to
    maturity, Friendly Home’s debt will not be subject to interest rate
    movement over the next 23 years. 
  • Elimination of Remarketing and Bank
    Credit Risk

    The Series 2015 Bonds were directly purchased by the bank, unlike the
    refunded bonds which were backed by a Letter of Credit. By eliminating the
    Letter of Credit, Friendly Home is no longer exposed to the Letter of
    Credit bank’s credit rating, nor is it exposed to the remarketing risk
    that comes with having variable rate bonds publicly held. 
  • Annual Debt Service Savings – Friendly Home will initially
    save over $40,000 of debt service per year.
  • Option for Early Repayment – Friendly Home will have the
    opportunity to repay its Series 2015 debt without penalty after 12 years.
    Over the first 12 years of the term, Friendly Home has the flexibility to
    repay the bonds at declining, pre-set penalties.

Read the full article for more information

A recent webinar featuring GlynnDevins, Marketing Automation: Enriching Digital Lead Engagement, sponsored by Senior Housing News, covered marketing automation from the basics to best practices to examples of rich automation programs.

During the webinar, it was revealed that 40% of the participants believe all areas of marketing automation, email deployment platforms, lead scoring and segmentation, and contact strategies and lead nurturing would provide great opportunities for their company.

The webinar is available online.

See other webinars from GlynnDevins.

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