Jenna Kellerman

LeadingAge
Workforce Strategy & Development Director
Washington, DC
  • 14-C. Methods for Expanding Your Workforce Pipeline
  • Tuesday, April 18, 2023

    1:45 – 3:15 p.m.

    Methods for Expanding Your Workforce Pipeline

    Recent estimates suggest that the field of aging services will need an additional 1.2 million caregivers within the next 10 years to provide the services and supports that a growing older population will need. Given demographic shifts and the impact of COVID-19 on team members, providers of aging services have no choice but to explore every avenue possible to bolster their workforces. This session will explore a variety of methods for building the workforce pipeline, such as recruiting students and refugees, establishing and nurturing community partnerships, and implementing innovative staffing models. Presenters will review recruitment messaging for each audience, identify key influencers who can deliver those messages, and offer tips on the best way to talk to potential employers, as demonstrated by research conducted through LeadingAge’s Opening Doors to the Aging Services Workforce initiative.

Mary Kemper

United Methodist Association
President & CEO
Frederick, MD
  • 16-D. What a Strategy Officer Can Do for You
  • Tuesday, April 18, 2023

    3:45 – 5:15 p.m.

    What a Strategy Officer Can Do for You

    In today’s competitive aging services landscape, ambitious organizations are investing in strategy officers to help them look for growth and expansion opportunities, find new ways to fulfill their missions through partnerships, and seek out new revenue streams. Hear how several strategy officers in LeadingAge member organizations are working with their CEOs, leadership teams, and boards of directors to lead change. Gain a deeper understanding of the key responsibilities of strategy officers and why their added skills and perspectives play such a pivotal role in driving business and mission success. Learn how strategy officers are observing and responding to market changes, analyzing competitor performance, developing and refining their organization’s business strategy, influencing strategic decision making, and identifying and managing new strategic opportunities.

Craig Kimmel

RLPS Architects
Partner
Lancaster, PA
  • 6-B. Capital Projects: Staying on Track in an Era of Uncertainty
  • Tuesday, April 18, 2023

    9:00 – 10:30 a.m.

    Capital Projects: Staying on Track in an Era of Uncertainty

    Does slow and steady always win the race? Not necessarily, especially when you’re trying to move a new initiativeu2014including an expansion, renovation, or repositioningu2014from concept to reality. While nonprofit providers of aging services have a reputation for moving slowly and being risk adverse, these qualities can be a particular disadvantage in a tumultuous business climate like ours. During this session, a panel of LeadingAge business members will present best practices for keeping a variety of capital projects on track and on budget, even in the face of such impediments as labor market shortages, inflation, rising interest rates, inflationary construction costs, declining home values, and the shrinking value of stock portfolios. Get great advice from business experts who partner closely with a wide range of LeadingAge members.

Cleanthe (Cleo) Kordomenos

ATI Advisory
Senior Analyst, Medicare and Medicaid
Washington, DC
  • 10-B. Policy Update: Innovations in Medicaid Service Delivery
  • Tuesday, April 18, 2023

    9:00 – 10:30 a.m.

    Policy Update: Innovations in Medicaid Service Delivery

    How can LeadingAge members continue fulfilling their missions by offering Medicaid services, especially considering the challenges associated with participating in the program? This session will answer that question by exploring the challenges facing providers in the Medicaid program, including low reimbursement, program design variability across states, workforce shortages, and the need to comply with the Home and Community-Based Settings Rule. Find out how LeadingAge members are becoming innovators as they engage with the Medicaid program while providing home and community-based services (HCBS) through adult day, the Program of All-Inclusive Care for the Elderly, and home care. Learn how these providers are advocating for policy changes that would make participation in Medicaid more viable. Discuss innovations in Medicaid service delivery and hear updates on policies affecting HCBS providers and the broader Medicaid program.

Christy Kramer

LeadingAge
Vice President, Student Engagement and Workforce Relationships
Washington, DC
  • 14-C. Methods for Expanding Your Workforce Pipeline
  • Tuesday, April 18, 2023

    1:45 – 3:15 p.m.

    Methods for Expanding Your Workforce Pipeline

    Recent estimates suggest that the field of aging services will need an additional 1.2 million caregivers within the next 10 years to provide the services and supports that a growing older population will need. Given demographic shifts and the impact of COVID-19 on team members, providers of aging services have no choice but to explore every avenue possible to bolster their workforces. This session will explore a variety of methods for building the workforce pipeline, such as recruiting students and refugees, establishing and nurturing community partnerships, and implementing innovative staffing models. Presenters will review recruitment messaging for each audience, identify key influencers who can deliver those messages, and offer tips on the best way to talk to potential employers, as demonstrated by research conducted through LeadingAge’s Opening Doors to the Aging Services Workforce initiative.

Cecily Laidman

Springpoint Choice
Executive Director
Plainsboro, NJ
  • 27-F. Marketing Roundtable: What Do Older Consumers Want and Need?
  • Wednesday, April 19, 2023

    11:00 a.m. – 12:30 p.m.

    Marketing Roundtable: What Do Older Consumers Want and Need?

    This session will offer leaders, including marketing executives, the opportunity to think about whether their organizations’ products and services really reflect what older consumers want and need. Join this engaging conversation about the role marketing principles should play in an organization’s strategic planning, and how well organizations are educating consumers to make informed decisions, rather than simply marketing to them. Three, forward-thinking providers will help you envision what the future of aging services will look like and how your organization can position itself to meet the needs and preferences of both current and future consumers. Panelists will provide their own perspectives on these questions, based on their work serving older adults in the middle market, in rural areas, and through continuing care at home programs.

Deb Lambert

Byron Health Center
CEO
Fort Wayne, IN
  • 24-E. How Poverty May Be Affecting Your Workforce
  • Wednesday, April 19, 2023

    9:00 – 10:30 a.m.

    How Poverty May Be Affecting Your Workforce

    Direct care workers play a vital role in helping aging services organizations fulfill their mission to care for a growing older population. Yet, despite their importance to our field, these caregivers are often overworked and underpaid, and more than half live in or near poverty, according to recent research. This session will examine how poor job quality drives poverty among direct care workers and how it affects both their health and financial well-being. Gain an understanding of the challenges facing the direct care workforce and discover how providers and policymakers are making a difference in the jobs and lives of team members with low incomes. Hear from LeadingAge members who are addressing the disparities that team members experience by offering food and financial assistance programs, access to health clinics, and financial stewardship classes.

Isaac Longobardi

LeadingAge
Director, Nursing Home Coalition
Washington, DC
  • 9-B. Using Technology to Achieve Quality in Nursing Homes
  • Tuesday, April 18, 2023

    9:00 – 10:30 a.m.

    Using Technology to Achieve Quality in Nursing Homes

    In 2022, the National Academies of Sciences, Engineering, and Medicine (NASEM) released a groundbreaking report containing recommendations to improve nursing home quality. In addition to focusing on such topics as person-centered care, workforce, and financing, the report’s recommendations called for the adoption of health information technology (HIT) in all nursing homes. During this session, you’ll hear three members of the Moving Forward Nursing Home Quality Coalition describe their work to advance the NASEM report’s technology recommendations. Presenters will report on their progress developing a five-year roadmap for HIT adoption in nursing homes and will share strategies for tying HIT adoption to quality measures, establishing HIT processes that enhance the collection of each resident’s health goals, and measuring how each resident’s care aligns with those goals. Learn how these processes can be established in nursing homes and other care settings.

Jane Mack

Friends Services Alliance
President/CEO
Blue Bell, PA
  • 7-B. Future-Ready: Increasing a Board’s Strategic Competency
  • Tuesday, April 18, 2023

    9:00 – 10:30 a.m.

    Future-Ready: Increasing a Board’s Strategic Competency

    The rapid pace of change in the senior living environment makes it necessary for an organization’s leaders to continually think ahead so they are ready to respond to evolving opportunities and challenges. Boards of directors have an important role to play in positioning their organizations for the future. Board members fulfill that role by actively participating in strategic thinking and working hard to build strong partnerships with the organization’s executive team. Panelists in this session will explore structures and practices that support the development of a strategically focused board. They’ll provide practical suggestions for increasing a board’s competency to do strategic work and will identify factors that will influence the success of that work. Session participants will have the opportunity to share practices that have helped them increase their boards’ strategic focus.

CJ Mahler

United States House of Representatives
Legislative Assistant, Office of Congressman Lloyd Smucker (R-PA)
Washington, DC
  • 30-F. Policy Update: Workforce
  • Wednesday, April 19, 2023

    11:00 a.m. – 12:30 p.m.

    Policy Update: Workforce

    LeadingAge member organizations are posting job openings that attract no applicants and turning away potential residents and clients because there are not enough employees to provide the care those older adults need. Turnover is increasing across aging services organizations and leadership positions are vacant. What’s the solution to these growing workforce challenges? During this session, members of the LeadingAge Policy Team will consider how federal action to expand the pipeline of workers and increase immigration could help address workforce challenges in the field of aging services. Policy Team members will review LeadingAge’s workforce policy priorities for the 118th Congress and their hopes for action from Congressional committees with influence over workforce policy. Explore the role that immigration reform could play in stabilizing the aging services workforce. Learn how to make sure policymakers understand your workforce concerns.

Timothy Mallad

Forefront Living
CEO
Dallas, TX
  • 21-E. Diverse Approaches to Expansion and Growth
  • Wednesday, April 19, 2023

    9:00 – 10:30 a.m.

    Diverse Approaches to Expansion and Growth

    As 2023 begins, nonprofit providers of aging services find themselves in a dynamic era of expansion and growth. Some single-site communities are planning second campuses, while others are adding to existing campuses. Some residentially focused organizations are expanding into home and community-based services (HCBS), while those already in the HCBS marketplace are growing their service lines to reach new consumers. During this session, a diverse panel of providers will discuss these and other opportunities for expansion and growth. Panelists will also explain their reasons for pursuing expansion and growth opportunities, including their desire to serve more older adults, keep their organizations strong and financially solvent, and benefit from the added security that comes with a larger client base, a diversified menu of service offerings, and the resulting economies of scale.

Zoe Marcuse

Goodwin Living
People Engagement Manager
Alexandria, VA
  • 14-C. Methods for Expanding Your Workforce Pipeline
  • Tuesday, April 18, 2023

    1:45 – 3:15 p.m.

    Methods for Expanding Your Workforce Pipeline

    Recent estimates suggest that the field of aging services will need an additional 1.2 million caregivers within the next 10 years to provide the services and supports that a growing older population will need. Given demographic shifts and the impact of COVID-19 on team members, providers of aging services have no choice but to explore every avenue possible to bolster their workforces. This session will explore a variety of methods for building the workforce pipeline, such as recruiting students and refugees, establishing and nurturing community partnerships, and implementing innovative staffing models. Presenters will review recruitment messaging for each audience, identify key influencers who can deliver those messages, and offer tips on the best way to talk to potential employers, as demonstrated by research conducted through LeadingAge’s Opening Doors to the Aging Services Workforce initiative.