3:45-5:15 p.m

25-F. Building Success by Rebalancing Your Service Lines

Mission-driven providers of aging services must navigate complex financial and consumer dynamics while striving to succeed in their local markets. Some providers tackle this challenge by rebalancing their service lines to meet or expand their mission, manage costs, address workforce challenges, and position themselves for the future. This session will explore how leaders can engage in strategic conversations to help their senior living organizations remain competitive. This session will offer strategies to engage your leadership team and board in decisions to right-size, downsize, upsize, or expand your service lines. You’ll also hear from providers who have started down this path, the process they followed, what they have learned so far, and how affiliations and partnerships helped them move forward.

• Michelle Godfrey, CEO/President, Attic Angel Community
• Ted Goins, President & CEO, Lutheran Services Carolinas
• Vassar Byrd, President and CEO, The Kendal Corporation
• Lisa Legeer, Chief Strategy and Integration Officer, LifeSpire of Virginia