11:00 a.m-12:30 p.m

5-A. How Can the Power of Our Public Voice Drive Progress?- CANCELED

Strategic communications is foundational to shaping perceptions of the aging services sector, influencing lawmakers, and building public support. As the trusted voice for aging, LeadingAge leverages the collective power of our membership to strengthen the sector and influence shared policy goals. In this must-attend session, you’ll gain an understanding of the core tenets of impactful public communications and learn how to leverage critical national messages and strategies so we can all send consistent messages about aging services to policymakers and consumers.