11:00 a.m-12:00 p.m

85-L. Mastering Authentic Digital Marketing Strategies

Most people begin searching for a senior living community by sitting in front of a computer, not taking an in-person campus tour. These prospective residents are digitally savvy and have little patience for digital marketing they don’t find relevant. Senior living organizations can best meet their marketing goals by building an integrated strategy that addresses the needs of these prospects. This session will share best practices for setting clear and realistic digital marketing goals, using search engine optimization to generate leads, and crafting relevant marketing content to address prospects' pain points. Presenters will show you how to strengthen your online reputation, create a positive user experience on your website, gauge your marketing success, and adjust your strategy when necessary.

• Daniel Swiatkiewicz, Vice President of Sales and Marketing, Christian Living Communities
• Robin Visser, Director of Marketing and Digital Strategies, Christian Living Communities