Works in partnership with LeadingAge Show Management to position your company’s cutting-edge interactive exhibit as a major activation and destination of the LeadingAge 2024 Annual Meeting. Prime booth space, enhanced with additional destination-level space and show management resources and branding.

E2 activation and member experience subject to approval, must be cutting-edge, highly interactive, and fitting of this brand designation to be considered for this level.

In addition to the Elite Annual Meeting Sponsor benefits (see below), the following benefits are also included:

• 2 hours of consulting time from LeadingAge’s Experience Design Consultant
• 10 hours of strategy and project management time with LeadingAge’s Brand Experience Team
• Exclusive show management anchor space on the show floor.
• LeadingAge Experience destination signage
• Upgraded space to a 30’x50’
• Overhead signage
• Carpet enhancement
• Carpet decal
• Brand positioning as a major new activation of the 2024 Annual Meeting. Listing of exhibit as an E2 happening in all promotional materials (print, app, web, social, etc.).
• Reminder to visit this new LeadingAge partnered experience from the keynote stage
• Drayage discounts
• Five priority points earned

The Elite sponsorship package will be acknowledged as the top tier supporters of the Meeting. Elite Sponsors enjoy maximum exposure and involvement both before and during the Meeting, with the highest priority of branding in all documentation and on-site signage.

• Four (4) complimentary 10’ x 10’ E2 booth spaces
• Sixteen (16) E2 Only staff badges
• Eight (8) Full Education registration badges—permits access to education sessions (includes CE credits), keynotes + E2
• Strategic E2 booth placement within the VIP area within your Learning Community
• Distinctive Partner floor decal in front of booth (partner level to be displayed on decal)
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events held during the event
• Four (4) guest rooms held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—25 rooms maximum
• Six (6) VIP seats at keynote sessions –seats per session to be reserved in advance
• Opportunity to book a private meeting room; no more than two consecutive hours per day
• Sponsor brand recognition on venue signage throughout the event
• Sponsor brand recognition on entrance unit into E2
• Full page color advertisement (or comparable) in the Experience Guide printed publication. Distributed to 24,000+ prospective attendees
• 20% discount on additional advertising
• Sponsorship brand recognition in conference marketing materials featuring event website, digital and print as applicable
• Registered attendee list with mailing information and includes email address for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview Email sent to registered attendees prior to the event.
• Four priority points earned

The Premier package offers a mid-tier level of opportunities of exposure, perfect for companies looking to maximize exposure in a number of ways.

• Two (2) complimentary 10’ x 10’ E2 booth spaces
• Eight (8) E2 Only registration badges
• Four (4) Full Education registration badges—permits access to education sessions (includes CE credits), keynotes + E2
• Strategic E2 booth placement within the VIP area within your Learning Community
• Distinctive Partner floor decal in front of booth (partner level to be displayed on decal)
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events held during the event
• Two (2) guest rooms held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—ten (10) rooms maximum
• Three (3) VIP seats at keynote sessions—seats per session to be reserved in advance
• Opportunity to book a private meeting room; no more than two consecutive hours per day
• Sponsor brand recognition on venue signage throughout the event
• Sponsor brand recognition on entrance unit into E2 hall
• Half-page color advertisement (or comparable) in the Experience Guide printed publication. Distributed to 24,000+ prospective attendees
• 15% discount on additional advertising
• Sponsorship brand recognition in conference marketing materials featuring event website, digital and print as applicable
• Registered attendee list with mailing information and includes email address for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview email sent to registered attendees prior to the event
• Three priority points earned

As the starting package, this sponsorship level offers a selection of booth space, complimentary registrations and more to promote your brand in front of executives in the senior living field.

• One (1) complimentary 10’x10’ E2 booth space
• Four (4) E2 Only registration badges
• One (1) Full Education registration badges –permits access to education sessions (includes CE credits), keynotes + E2
• Strategic E2 booth placement within the VIP area within your Learning Community
• First opportunity to select an à la carte sponsorship for an additional discount (in order of sponsorship level)
• Staff support for private/public events held during the event
• One (1) guest room held at headquarters hotel (sponsor pays for room)
• Early access to the hotel group room block to hold for staff or clients—five (5) rooms maximum
• Sponsor brand recognition on venue signage throughout the event
• Sponsor brand recognition on entrance unit into E2
• Quarter-page color advertisement (or comparable) in the Experience Guide printed publication. Distributed to 24,000+ prospective attendees
• 10% discount on additional advertising
• Sponsorship brand recognition in conference marketing materials featuring event website, digital and print as applicable
• Registered attendee list with mailing information for registrants who agree to disclose this information
• Listing and link in a Sponsor Preview email sent to registered attendees prior to the event.
• Two priority points earned

Keynotes

Description: (2) Keynote sessions available for sponsorship.

Sponsor Features: Opportunity for a representative from your organization to deliver LeadingAge scripted intro of speaker from stage and show a two-minute video about your company (video provided by sponsor).

CAST Reception

Description: The CAST Reception is held on Tuesday evening and historically has attracted between 200 to 300 individuals. As a sponsor you would receive brand awareness on our meeting website and on-site signage at the reception. You would also have an opportunity to address the attendees and welcome them to the reception.

Sponsor Features: Brand awareness on our meeting website, Experience Guide and on-site signage at the reception. You would also have an opportunity to address the attendees and welcome them to the reception.

Song Project

Location will be determined in July. Exhibit is open for the week of Annual Meeting.

Description: LeadingAge members will help contribute to an original song by an award-winning song writer, who will craft it during the Annual Meeting and then perform it on the Closing Keynote session. Song becomes a gift to the members and all LeadingAge members are given the rights to use the original score for their videos and other uses.

Sponsor Features: Name on all promotional communications, opportunity to introduce the song at the keynote segment. Name and logo on website page that hold the song for future downloading for up to one (1) year.

You Belong Here: What Gives You Courage?

Description: As attendees enter the Annual Meeting space, they will be asked to leave behind their stresses in order to be fully present for the experience. Members will capture what gives them courage on our giant wall of acoustic guitars. During the event, guitars will be auctioned off to benefit elders in need in Nashville.

Sponsor Features: Branding on wall signage and all promotional materials including website and Experience Guide. Opportunity to staff the area and welcome members as they enter.

Student Program

Description: The Student Program is open to current students or recent graduates who might be interested in the field of aging services. By participating in the student program, students will network with executives, meet other students and receive unlimited access to all of the conference offerings.

Sponsor Features: Branding on event materials. Opportunity to deliver remarks at the Leaders in Residence event. Design and conduct an “Office Hours” session for students.

Leadership Academy Alumni Reception

Description: Sponsor a reception where LeadingAge’s Leadership Academy alumni can reconnect, network, and welcome the incoming cohort of alumni. These events typically attract about 75+ attendees and grow each year as the Academy alumni community expands. There are currently more than 600 alumni of the Leadership Academy.

Sponsor Features: Branding on signage and marketing materials, plus opportunity to deliver welcoming remarks that LeadingAge scripts, and up to three representatives from sponsoring organization may participate.

LeadingAge Listening Lounge

Description: On the main concourse, adjacent to registration, keynotes and E2, LeadingAge is creating a songwriters’ venue where the heroes behind the hits share their stories and perform their original songs every day between education sessions. Connecting face-to-face is what every LeadingAge gathering does best. Attendees can grab a seat and chat with a friend while listening to music over morning coffee or afternoon cocktails served from cash bars.

Sponsor Features: Branding on signage and all promotional materials including website and Experience Guide. Opportunity to emcee stage and introduce entertainment during each networking break.

Sole-Ful Giving

Open every day in the LeadingAge Listening Lounge

Description: More than 580,000 people in the U.S. are homeless and many of them older adults. Feet work overtime when there is no cozy home or laundry room and unfortunately socks are the least donated item. LeadingAge wants to sock it to this problem. Attendees will be encouraged to bring a pair of socks to donate and place them in our giant bin. Help us meet our goal of 5,000 pairs of socks for Tennesseans in need.

Sponsor Features: Signage in area, opportunity to present the final donation to the charitable organization on the last day of the conference.

Attendee Reminder Email

Description: Must-read information for all conference attendees to ensure they arrive in Chicago ready to learn and network. Sent to each registrant one week before Annual Meeting.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and app. Banner ad and a 40- word listing of what is going on at your booth written in the form of an announcement of an event feature.

Conference App & E2 Wayfinder

Description: The Annual Meeting mobile app is the central source of information attendees rely on to navigate the conference. Don’t miss your opportunity to sponsor a piece of technology that thousands of attendees will use countless times during the four-day event.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and app. An in-app banner advertisement and URL link to sponsor’s website, plus the ability to send three custom, in- app messages throughout the conference.

Coffee Sleeve Sponsor

Description: Coffee is a hot commodity at Annual Meeting, and you can have your logo placed on all coffee cup sleeves used during the event! Attendees will become your own brand ambassadors as they walk around the conference center sipping on their morning or afternoon cup of brew.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and app. Cups with sleeves that display your company’s logo will be purchased and distributed to the on-site caterer so that all outlets will use your cup for hot beverage purchases during the conference.

Lanyard & Badge Email Sponsorship

Description: Badge credentials are required for all Annual Meeting events. Sponsor the conference’s badge and lanyard, and your company’s logo will be prominently featured on something worn by every attendee!

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and app. Logo on badge lanyard, plus your company’s logo and booth number on an important email that is sent to all attendees that contains instructions for them to print out their badge. Your company’s logo will also be featured in signage in the conference registration area.

Wi-Fi Throughout the Convention Center

Description: Sponsor identified with Wi-Fi service in the convention center used by many attendees.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and app. Signage and other reminders about the Wi-Fi service throughout convention center. Splash page during log in with company logo.

Water Stations

Description: Attendees are always seeking out water stations to fill up their own bottles or grab a quick sip in between sessions. Seize the opportunity to have your brand prominently displayed at 15 or more water stations located in high-traffic areas around the convention center.

Sponsor Features: Your company will be recognized on promotional materials, including the conference website and app. Plus, your company name and logo will appear on signage next to each water cooler station. You’ll also have the exclusive opportunity to provide cups customized with your brand (available for an additional cost).

Headquarters Hotel Keycard Sponsorship

Description: Sponsor the hotel keycards at Annual Meeting’s headquarters hotel in Nashville, TN. Annual Meeting attendees who are guests at the Host hotel in Nashville will see your company’s logo will appear on room keycards they receive at check in, and will use during their stay. The host hotel is the conference’s headquarters hotel, where 850+ attendees will stay during their visit.

Sponsor Features: Along with your company logo on the keycards, your company will be recognized on all promotional materials, including the conference website and app.

Lunch Sponsorship in E2

Description: On Monday and Tuesday, members will enjoy chef-inspired hot buffet lunches in spaces that feel as if you stepped off the E2 floor and into a popular downtown restaurant.

Monday and Tuesday Lunch

Sponsor Features: Branding on restaurant signage and opportunity to have staff welcome attendees to lunch. Sponsors can place tent cards on tables (provided by sponsor).

Serve Treats Inside Your Booth

Description: Order a supply of desserts from Music City Center’s official caterer and have your treat and booth number listed on the official E2 Map.

See your exhibitor kit for details and order form.

Video Wall Branding

Description: Advertise your brand on the Exhibit Hall screens located in the main corridor near registration, keynotes, and E2.

Sponsor Features: There are three (3) screens (located in B, C, D halls). Each ad will run for 15 seconds, and the video ad (without sound) will run for up to 30 seconds. Content will loop and include four (4) LeadingAge house ads, including sponsor logos, and repeat every four (4) minutes.

Meeting Room Video Screens Branding

Description: Advertise your brand on the screens located inside the Education rooms.

Sponsor Features: Displayed on 65-inch monitors, each ad will run for 15 seconds, and the video ad (without sound) will run for up to 30 seconds. Content will loop and include four (4) LeadingAge house ads, including sponsor logos, and repeat every four (4) minutes.

Exhibitor Directory Listing

Description: Upgrade your basic listing to increase your visibility in the online directory, interactive floor plan, and show planner. There are three (3) options to capture the attention of attendees before, during, and after Annual Meeting.