2:30-3:30 p.m

55-B. Identify and Build on Your Community’s Unique Strengths

Whether you are a new community or one that has been around for decades, it’s more important than ever to establish a distinct market niche. That’s what Trinity Landing did. The Life Plan Community in Wilmington, NC, began planning and preparing for its opening by solidifying a unique position in the market and using it to create a clear competitive advantage. During this session, you’ll hear from the financial advisor, marketing firm, and sales team how to build a brand around your community’s unique selling points and capitalize on its unique strengths.

• Ann Pressly, Director of Sales and Marketing, Trinity Landing
• John Franklin, Founder and Principal, Pearl Creek Advisors, LLC
• Rob Love, President & CEO, Love & Company, Inc.