2:30-3:30 p.m

54-B. Expand Your Mission and Market with Continuing Care at Home

Continuing Care at Home (CCaH) offers the services of a life plan community to older adults while they live independently in their own homes. Providers of aging services have long worried that CCaH programs could dissuade older adults from moving to a life plan community. Those concerns will be eased during this session when representatives of three life plan communities describe how CCaH helped them expand their mission, grow their market territory, and increase their revenue diversification. You’ll gain valuable guidance to help you use the CCaH model to serve older adults who remain at home, motivate waitlist prospects to commit to your organization, and attract a younger, more diverse population to your life plan community.

• Cecily Laidman, Executive Director, Springpoint Choice
• Erin Strain, Executive Director, Givens Choice, Givens Choice
• Michelle M Pandolfi, Executive Director, Thrive at Home, Whitney Center, Inc.
• James Tavormina, Vice President of Sales, Springpoint Senior Living