8:15-9:15 a.m

59-D. Beyond the Continuum: Embracing an Aging-in-Place Model

The traditional continuum of care model, which provides care in segmented settings, no longer meets the preferences of consumers who want to access a suite of services in a variety of physical settings. In response to this shift in consumer preferences, more providers of aging services are adopting an age-in-place model featuring wellness clinics, nurse practitioners, in-house home care, and hospice services. Join representatives of LeadingAge Gold Partner Greystone to explore the operational, physical plant, and marketing strategy changes providers must make before adopting an age-in-place model. Presenters will offer guidance on mitigating the aging-in-place model’s financial impact on the traditional life plan community.

• Stuart Jackson, Executive Vice President, Greystone
• Brad Straub, Executive Vice President, Greystone
• Melissa Heiss, Senior Manager, Greystone
• Justin Spooner, Senior Vice President, Greystone