8:15-9:15 a.m

65-G. Managing Tension Points: Strategic Planning in a Multisite System

Strategic planning can be a complex undertaking for any aging services organization. But it is even more demanding for multisite and multistate organizations with matrix-based management systems. This session will present a case study of Greencroft Communities in Goshen, IN. This multisite organization developed a 10-year strategic vision to align all its campus teams around the same mission, vision, values, and strategic priorities. Presenters will focus on how a strategic planning process can effectively manage the tension points within matrix-based management systems and how leadership teams can engage and involve cross-disciplinary teams, campus boards, and the system board in balancing the needs and demands of the local campus communities with broader corporate priorities.

• Mark King, Retired President/CEO, Greencroft Communities
• Curt Bechler, President & CEO, Venture International LLC
• Lynda Olinski, CFO, Greencroft Communities
• Aimee Riemke, Vice President, Marketing, Greencroft Communities