1:00-2:00 p.m

74-A. Elevate Your Brand with Owned and Earned Communications

Two powerful communication tools can help position your senior living organization in a consistent, positive light and differentiate it from the competition. One is earned media, and the other is owned media. During this session, you’ll learn how to use both tools. Presenters will show you how to maximize the impact of earned news coverage and interview opportunities through media sources your audience trusts. They’ll also give you tips on making the most of the communication channels you own, including your website, social media channels, and email campaigns. Learn how to define and reach your most important audiences and determine the right mix of earned and owned communication to position your brand.

• Mike Gross, President, AKCG - Public Relations Counselors
• Howard Braxton, Senior Vice President, Marketing, Sales and Communications, The Kendal Corporation
• Jessica Buhler, Dir. Communications & PR, The Kendal Corporation
• Terry Kovach, Director of Sales & Marketing, Kendal at Oberlin