8:15-9:15 a.m

77-D. Transform your Brand Experience with Storytelling

Does your brand spark feelings of connection and authenticity? If not, you may be spending too much time focusing on your logo and tagline and not enough time listening to the human-interest stories living within your senior living community. Those stories can convince prospective residents and employees that something special is happening within your walls. This session will explore how older adult storytelling can captivate audiences and encourage deeper engagement with your brand, especially when those stories go viral on social media. Presenters will give you practical strategies for harnessing the storytelling potential of residents in your community and showcasing the authenticity that today's buyers crave.

• Jill Janes, Vice President of Sales & Marketing, Methodist Retirement Communities
• Nathan Jones, Founder, Dash Media
• Jack York, Founder/Chief Story Teller, TaleGate