3:00-4:00 p.m

78-E. Using Digital Sales Tools to Reach a Middle-Market Audience

2Life Communities, a LeadingAge member in Brighton, MA, recognized that serving the middle market was both an opportunity and a moral duty. That’s why the organization developed Opus Newton, a pioneering community designed for older adults who have too much income to qualify for affordable housing yet struggle with housing affordability. This session will explore how Opus Newton used advanced technology to create a seamless sales experience that built credibility and trust with prospective residents who thought a senior living option was out of reach for them. This winning process helped the community meet its sales goals early and realize cost savings of approximately $1 million. Find out how to use digital sales tools to reach a new generation of tech-savvy prospects.

• Hoyle Koontz, Partner, The Vectre
• Sharon Adams Brooks, Chief Marketing Officer, 2Life Communities
• Suzanne Allen, Managing Partner, BlueFingerprint
• Lauren Hathaway, Opus Marketing Manager, 2Life Communities