8:15-9:15 a.m

80-G. Apply a Community-Centric Approach to Your Communications

FellowshipLIFE, a multisite organization in Basking Ridge, NJ, is changing the narrative about aging services by welcoming its neighbors to use campus facilities and hosting community events for local families and prospective residents. This session will demonstrate how your organization can apply this community-centric approach to your communication activities. Presenters will describe proven, practical steps to help you actively engage with older adults living in your neighborhood and use positive media coverage to attract prospective residents and foster a sense of pride and belonging among current residents and staff. You’ll leave the session with a checklist of action steps that will help ensure that your renewed focus on community engagement is practical and sustainable.

• Elizabeth Fandel, Chief Marketing & Innovation Officer, FellowshipLIFE Inc
• Mike Gross, President, AKCG - Public Relations Counselors