8:00-9:00 a.m

83-J. Perfect Pitch: A Public Relations How-to

Strategic, consistent media engagement can offer aging services organizations a host of benefits. When news outlets tell your story to their audiences, it can raise public awareness of your organization’s brand, help advance your advocacy goals, and publicly celebrate the expertise and accomplishments of your team members. This session will help you achieve media success by executing a thoughtful public relations plan. Presenters will provide insights into the types of stories local media outlets might write about you. You’ll take home tips to help you uncover a wealth of stories in your community and share those stories with the public.

• Lisa Sanders, Vice President, Communications and Media Relations, LeadingAge
• Colleen Knudsen, Media Relations Manager, LeadingAge