9:30-10:30 a.m

84-K. Unleashing Your Nonprofit Superpowers to Boost Census

Nonprofit life plan communities are the superheroes of the senior living world. So why are so many communities losing census to for-profit communities? Your nonprofit status brings with it a wealth of powerful advantages, but communicating those advantages to prospective residents takes time and effort. This session will help census-challenged nonprofit communities identify game-changing messaging that will improve their marketing, sales, hiring, and fundraising. Presenters will share a dozen impactful nonprofit messages and stories proven to resonate with different target audiences. They’ll also show you how to identify and mitigate operational activities and behavior patterns that can weaken sales performance, depress lead generation, and impact census.

• Derek Dujardin, Creative Director and Brand Strategist, 3rdPlus
• Lindsay Troge, Director of Marketing, Town & Country Senior Living
• Cynthia Thurlow Cruver, President and CEO, 3rdPlus