The public’s perceptions of our field–and your organization–matter enormously in every aspect of our work, especially recruiting. While many providers are hyper-focused today on eliminating workforce stressors while providing quality care, the long-term “fix” for long-term care is to increase awareness of aging services and improve perceptions of the field.

That may seem like a heavy lift these days. But improving public perceptions can be a boost to your recruitment efforts. People won’t apply for jobs in a field if they are unaware of opportunities or their impressions are unfavorable.

Opening Doors to Aging Services, a LeadingAge initiative helps providers across the continuum align messages to introduce the sector to the public at-large–and improve public perceptions.

Using market research, we’ve developed core strategies, messages, and messenger guidance and more…

…as well as tools that make it easy for you to start today to communicate in ways that better resonate. 

• Dos and Don’ts 
• LeadingAge Language Guide
• Visual and Design Guide

See examples of how other members are using all this guidance in the Provider Inspiration Guide.

To view one of the many recorded Opening Doors workshops, visit the LeadingAge Learning Hub.

There is no better person to tell your story than you. Opening Doors Aging Services guides you in doing so with greater impact!