PR and Media Archives

PR and Media

Assisted Living in the National Media Spotlight

Post date May 6, 2024
Post author By Lisa Sanders

More and more people are turning to assisted living to meet their needs, as financial pressures, burdensome regulation, and workforce challenges are forcing many of America’s nursing homes to reduce services or close entirely. As consumer demand increases, assisted living is attracting more interest—from investors, from policymakers, and from the […]

How Are Your Communities Powered by Connection?

Post date April 30, 2024
Post author By LeadingAge Staff

Here’s a riddle: if there are more ways than ever to connect, how are social isolation and loneliness serious public health problems worldwide? While the reasons for isolation are many, so are the ways that aging services professionals keep older adults connected to boost their physical, mental, and emotional health. […]

Older Americans Month 2024: News Article

Post date April 24, 2024
Post author By LeadingAge Staff

Let your community know how you keep older adults #PoweredbyConnection. Modify this story outline to share on your website, magazine, or newsletter. May is the national observation of Older Americans Month, a time to recognize older Americans’ contributions, highlight trends in aging, and reaffirm commitments to serving the older adults […]

Older Americans Month 2024: Letter to the Editor

Post date April 18, 2024
Post author By LeadingAge Staff

Please help spread the word about the valuable services that keep older adults connected to maintain their physical, emotional, and mental health. Adapt the sample text provided here, or create your own! Check the submissions guidelines at your local news outlet, but shorter (150-200 words) letters are usually more likely […]

Older Americans Month: Messages and Talking Points

Post date April 16, 2024
Post author By LeadingAge Staff

Please incorporate these messages (in bold) and talking points (bulleted text beneath the messages) into your Older Americans Month communications. Together we can deliver a powerful message on behalf of older adults and all we do to keep them #PoweredbyConnection! Social isolation is a serious global health concern that […]

Updated: More PR Insight as Assisted Living Gets National Media Attention

Post date December 18, 2023
Post author By Lisa Sanders

The Washington Post stories that LeadingAge’s national media experts told members about below published Sunday, December 17: Main story: Dozens of Assisted Living Residents Died After Wandering Away Unnoticed Feature 1: Senior Homes Left Dangerously Understaffed Amid Assisted Living Boom Feature 2: How Your State Regulates Assisted Living Facilities Feature 3: […]

LeadingAge Resources for Better Recruiting and Branding Guide Member

Post date December 12, 2023
Post author By LeadingAge Staff

New challenges require new approaches. Members have made clear that workforce strains are Challenge Number One. So among LeadingAge’s new approaches is market research-backed guidance so communications better resonate with potential employees and consumers. The Opening Doors to Aging Services initiative and Opening Doors to the Aging Services Workforce assets […]

PR Insight for Members: Assisted Living Gets National Media Attention

Post date November 21, 2023
Post author By Colleen

Aging services remain a topic of national media interest even as COVID’s impact has receded. Assisted living is getting its turn in the spotlight now. The reasons for this include its popularity among consumers as an alternative to nursing home care and ongoing interest from investors. In its latest installment […]