3:30-4:30 p.m

7-C. Marketing Strategies That Deliver

Despite its strong value proposition, CCaH programs have struggled to gain widespread awareness and understanding, due in part to how the model is positioned in the marketplace. This session will discuss messaging, how best to promote your CCaH, and how to design a marketing strategy that leverages advertising, direct marketing, and marketing automation to reach and engage prospective members more effectively. Gain proven practices to overcome common marketing barriers, strengthen program visibility, and educate consumers on the CCaH model—moving prospects from initial awareness to informed decision-making and enrollment.

• John Anstey, Principal, Anstey Hodge — Roanoke, VA, US
• Donna Wardell, Director of Client Services, Anstey Hodge — Roanoke, VA, US
• Erin Powell, Director of Operations, Friendship Village of Dublin — Dublin, OH, US