In a September 9, 2025, social media post, Mehmet Oz, Administrator of the Centers for Medicare & Medicaid Services (CMS), discusses the agency’s Nursing Home Staffing Campaign, which was first announced in 2024.

While in the video released on X the administrator describes the undertaking as new, details appear unchanged from what we knew when this campaign was first launched last December.

Administrator Oz also shares, via the video, that letters have been sent to state governors encouraging them to invest state civil money penalty (CMP) funds into the program and stated that CMS would match these state funds. It is unclear if “matching” funds will be in addition to the $75 million CMS has confirmed to invest from federal CMP funds.

Updates have not been posted to the CMS website or Newsroom related to this announcement. When last CMS left off in January 2025, a Notice of Funding Opportunity (NOFO) had been issued seeking Financial Incentive Administrators for the Financial Incentives for Registered Nurses initiative. This NOFO was frozen by the Trump Administration and was archived on April 6.

LeadingAge is pleased that the campaign appears to be moving forward once more and will alert members as more information becomes available.