Who Do Potential Employees Trust?

Potential employees most trust people already working in aging services for information about jobs within the sector, according to LeadingAge research. Consumers with experience with aging services are also trusted. Make sure to infuse your communications with these trusted messengers, using their words and images throughout your communications vehicles!

  • Professional caregiver
  • People working in aging services
  • People currently using aging services
  • Families of people using aging services