Hosted by Greystone, a trusted senior living consulting firm with more than 40 years of industry experience, Sales Adventure is a national conference dedicated exclusively to senior living sales and marketing education.

Designed for executive leaders, sales and marketing directors, and frontline sales professionals, the conference delivers focused education addressing the challenges directly influencing occupancy and revenue performance.

Education Focused on What Drives Results

• Understand Today’s Consumer: Explore evolving expectations, decision-making behaviors, and the factors influencing senior living purchasing decisions.
• Strengthen Pipeline Performance: Learn strategies to sustain prospect engagement, navigate longer decision journeys, and improve conversion.
• Develop High-Performing Teams: Strengthen coaching, accountability, and sales execution through practical, actionable education.
• Align Leadership and Frontline Execution: Equip teams with a shared understanding of strategies they can implement together to improve performance.

The Difference Is in the Focus.

Developed by Greystone’s sales and marketing team, whose members bring more than 340 years of combined experience specifically in senior living sales and marketing, Sales Adventure focuses on the people, processes, and strategies that drive sales effectiveness. The conference equips organizations with practical approaches to strengthen team performance and translate education into measurable results.

A Dedicated Experience for Sales and Marketing Leadership

The conference begins February 16 with a dedicated Leadership Day, offering targeted programming for directors and executive leaders. General conference programming follows February 17–18, bringing leadership and frontline professionals together for industry perspectives, practical education, and peer collaboration.

Greystone is proud to be a 2026 LeadingAge Gold Partner