HED: Recognizing Professional Caregivers: the Backbone of Aging Services

SUBHED or TEASER:  On National Caregivers Day We Applaud the Professionals Who Provide Essential Services to Older Adults

TEXT: At [ your organization ] we appreciate the dedicated professionals who provide care and support to [ our residents/clients ] every day. We are especially pleased to focus on these invaluable professionals on National Caregivers Day, which also recognizes the millions of family caregivers.

Meet a few of the valued caregivers here in our community.

[ Include 2-3 sentences from a few caregivers in your organization. If they have worked there a long time, include that. Refer to them as a professional caregiver (not worker). Include a photo, if possible. ] 

“[ Quote from the CEO or other leader on the valuable contribution professional caregivers make to residents’/clients’ well-being. ]

Just how important are these individuals to older adults and families nationally? Professional caregivers provide support to 20 million older adults who require assistance completing self-care and other daily tasks due to physical, cognitive, developmental, and/or behavioral conditions. It takes millions of skilled, devoted professionals to accomplish this. 

Here’s a snapshot of the workforce in our state [To access your state data, click on PHI’s Direct Care Workforce State index, then your state on the map, then View State Profile from the pop-up box ] :

• [ # of direct care workers ] 
• [ % of direct care professionals who are women ] 
• [ projected growth of the number of new jobs needed to meet rising demand ] 

Thank you for recognizing the exemplary caregivers in our community.