2025 CCaH Virtual Conference
Register now for this year's conference, happening June 9-10, 2025 from 1-5:00 p.m. ET.
Fifth Annual Virtual Conference: June 9-10, 2025
The 2025 virtual event will happen June 9-10, 2025, 1-5:00 p.m. ET each day. Register now and add to your calendar!
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Continuing Care at Home (CCaH)
Continuing Care at Home (CCaH) programs continue to drive meaningful change and provide an option for what most active older adults want, to age in place. As Life Plan Communities (LPC) and Continuing Care Retirement Communities (CCRC) look to diversify their portfolios, CCaH program is a growing, profitable model and offers a new entry point into communities.
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Exploratory Track
A track for CCaH Exploration includes four 1-hour sessions specially targeted for individuals and/or organizations who are interested in having more in-depth information on how CCaH programs work and what’s involved in starting one. There will also be a pre-conference session/forum for those providers who want to ask specific questions about starting CCaH programs.
Conference Information
2025 registration is open. Register now!
Registration Categories & Rates:
Member Individual $195
Member Organization* $375
Non-Member Individual $275
Non-Member Organization* $495
*Pay the organization rate for yourself and you’ll be able to have the rest of your organization’s staff register free. Details on how staff can register will be included in your confirmation email.
Questions? Please email meetings@leadingage.org.
This year’s program is designed to inform, spark discussion, and support your work across key areas of focus.
Marketing Operations
This track offers data-informed strategies to strengthen marketing and operational effectiveness. Topics include omni-channel outreach, rural market engagement, and shifting payer and regulatory dynamics in HCBS.
Wellness Coordination
This track offers practical approaches to promoting health, independence, and quality of life. Sessions will explore the integration of supportive technologies, Medicare Advantage navigation, and innovative partnerships that enhance member well-being.
CCaH Exploration
This track offers foundational insights for those exploring or newly engaged with Continuing Care at Home (CCaH). Content will address key operational considerations, collaborative approaches, and trends in long-term care utilization.
Each track features sessions that explore timely topics, highlight real-world examples, and offer actionable insights.
Marketing Operations
- CCaH Benchmarking and Beyond
- Reaching Rural Consumers
- Using Data for Omni-Channel Marketing
- HCBS Payer and Regulatory Developments
Wellness Coordination
- Bridging the Gap: Older Adults and Technology Adoption
- Bringing Concierge Services to CCaH Members
- Innovations in Brain Health Technology
- Navigating Medicare Advantage
CCaH Exploration
- Ask an Actuary: Trends in Long-Term Care Utilization
- Building a CCaH Operation from the Ground Up
- Creating Partnerships to Expand Mission and Member Value
- Partnering with Villages
Detailed information will be available in the coming weeks.
Conference Schedule
KEYNOTE PRESENTATIONS
Monday, June 9 at 1 p.m. ET
Conversations Worth Having: Strengthening Care and Connection Through Appreciative Inquiry | Dr. Jackie Stavros, Professor, Lawrence Technological University
In this practical keynote, Dr. Jackie Stavros will introduce the 2 simple Appreciative Inquiry (AI) practices of Conversations Worth Having. This humanistic AI is one of the most effective and widely used approaches for creating positive change, building trust, and improving the outcomes of your conversations.
Tuesday, June 10 at 3:30 p.m. ET
Perspectives from CCaH Program Members: A Keynote Panel Discussion
Givens Choice, At Home by Hunt, Springpoint Choice, and Goodwin Living Program Members share insights from their experiences with CCaH programs.
| DATE & TIME | TRACK | SESSION TITLE | SPEAKERS |
|---|---|---|---|
Noon-12:55 p.m. ET |
CCaH Exploration |
Pre-Conference Welcome and Q&A for All Exploration Track Participants |
|
1:00-2:00 p.m. ET |
Keynote |
Conversations Worth Having: Strengthening Care and Connection Through Appreciative Inquiry |
|
Monday, June 9 | 2:15-3:15 p.m. ET |
Marketing Operations |
Your HCBS partners are Sitting on Shifting Payer and Regulatory Sands |
|
Monday, June 9 | 2:15-3:15 p.m. ET |
Wellness Coordination |
Newer Cognitive Testing Technology |
|
Monday, June 9 | 2:15-3:15 p.m. ET |
CCaH Exploration |
Creating Partnerships to Expand Missions and Member Benefits |
|
Monday, June 9 | 3:30-4:30 p.m. ET |
Marketing Operations |
Finding That Needle in a Haystack: The Unique CCAH Buyer |
|
Monday, June 9 | 3:30-4:30 p.m. ET |
Wellness Coordination |
Bringing Concierge Services to CCaH Members with Dorvie |
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Monday, June 9 | 3:30-4:30 p.m. ET |
CCaH Exploration |
*How to Build a CCaH Operation From the Ground Up *tentative session |
|
Tuesday, June 10 | Noon ET |
Wellness Coordination |
MoCA/Session Montreal Assessment |
TBD |
Tuesday, June 10 | 1:00-2:00 p.m. ET |
Marketing Operations |
Reaching Rural Consumers: The LSA/LTSS RAAN Project |
|
Tuesday, June 10 | 1:00-2:00 p.m. ET |
Wellness Coordination |
Medicare Advantage – From Policy to Practice to Pitfalls |
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Tuesday, June 10 | 1:00-2:00 p.m. ET |
CCaH Exploration |
CCaH Programs Partnering with Villages |
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Tuesday, June 10 | 2:15-3:15 p.m. ET |
Marketing Operations |
CCaH Benchmarking Survey Updates |
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Tuesday, June 10 | 2:15-3:15 p.m. ET |
Wellness Coordination |
SilverSmart Technology for Everyday Living |
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2:15-3:15 p.m. ET |
CCaH Exploration |
Ask an Actuary: Trends in Long Term Care Utilization |
|
3:30-4:30 p.m. ET |
Keynote |
*Perspectives from CCaH Program Members: A Keynote Panel Discussion *tentative title |
|
4:30-5:30 p.m. ET |
Closing Remarks |
Task Force Update |
TBD |
Hello, I’m Dee!
Please contact me if you have any questions about the 2025 CCaH Virtual Conference
DPekruhn@LeadingAge.org