Professional caregivers are the backbone of aging services organizations. They provide the quality support older adults need to thrive. And they build family-like bonds with clients and residents. It’s not surprising they are trusted messengers among the general public–and potential employees. 

You can use the social media themes and text (ready for you to modify for your organization) below to highlight professional caregivers this season. Describe them as professional, compassionate, dedicated, expert, essential–and other superlatives! Include photos and quotes from the residents and clients they work with, when possible. Feature other team members, as well.

We’ve created festive social media photo frames that will resonate with a variety of your residents or clients. Take a look!

Theme 1: During the season of lights, meet the bright lights on our team.

Who lights up our days? [Name of caregiver] brings energy that makes our residents smile no matter what’s happening. Our residents appreciate her dedication and commitment to making their days bright. 

[Resident’s name] lights up every time that [Name of caregiver] is on duty. She’s like sunshine on a rainy day. No wonder all our residents appreciate the essential care she/they provides and adore her/them!

Who adds a special sparkle to our days? [Name of caregiver]’s energy and dedication bring out smiles and energy from our residents.

December is the season of light. It’s the perfect time to recognize those who brighten our days all year long. Please give some virtual love to our dedicated, compassionate caregivers. [ Name/s of caregivers ] 

Possible hashtags: #careislove #YouLightUpMyLife #LoveaCNA

Theme 2:  Aging services caregivers/employees warm residents’ hearts. 

[Name of caregiver/employee] warms our residents’ hearts with their [Smile, humor, kindness, other] not just in wintertime, but all year. We’re grateful for their dedication and the compassion she shows with everyone. 

[With group photo of employees] Our professional staff cherishes forming strong bonds with our wonderful residents/clients. It’s a gift to have a job to make a difference in our residents’ lives. We value our heartwarming work every day. 

We’re grateful our dedicated staff choose to use their tremendous talents here, working with our appreciative residents/clients. A job at [Your organization] gives the gift of meaningful work and making a difference. Our work warms our hearts every day!

Possible hashtags:  #careislove #YouWarmMyHeart

Theme 3: Who is/are your Rudolphs?

Who saves the day here at [Your organization]? Just like #Rudolph did for his team, our invaluable employees come through for our residents/clients–everyday. Cheers to our dedicated caregivers/[Other employees]! 

Who leads us through any situation we face? [Name of caregiver/employee/team] steps up everyday. Just like Rudolph lead his team, our residents/clients can count on our devoted team members to get the job done. 

Possible hashtags: #careislove #MyRudolph