Social media is a primary component of LeadingAge’s 2024 celebration of National Caregivers Day, February 16. LeadingAge prepared a sample schedule and draft text to make it easy to post to your social media channels. Please use real visuals (photos or video) of caregivers in your organization—even if your visuals aren’t as high-quality as stock photos. Authenticity is key! Consult the LeadingAge Visual and Design Guide, part of the Opening Doors to Aging Services initiative, for more information.
Hashtag: #NationalCaregiversDay
Share LeadingAge Posts
The easiest way to participate is to share LeadingAge Facebook posts and LinkedIn posts.
Create Your Own Posts
When you create your posts, consider using the social media post text (below) on this sample schedule, which goes beyond one day. One day or one week: do what works best for you.
February 15, Thursday
Visual: [ photo of professional caregiver with resident or client ]
Text: Tomorrow is #NationalCaregiversDay. We acknowledge our dedicated care pros every day, but want to hear your story. Was a caregiving professional special to your family? Please tell us about them. #NationalCaregiversDay @leadingage
February 16, Friday
Visual: Katie Smith Sloan Quote Card – Share from LeadingAge’s page
Text: Happy #NationalCaregiversDay! @leadingage President & CEO Katie Smith Sloan powerfully recognizes our devoted caregivers today.
OR
Visual: [ photo from spokesperson with a caregiver ]
Text: Happy #NationalCaregiversDay! It’s an honor to introduce you to some of the dedicated professional caregivers who help our residents/clients live life to the fullest. Today meet [name and job title and short description ]. @leadingage
February 17, Saturday
Visual: [ photo of caregiver ]
Text: We are continuing #NationalCaregiversDay by introducing you to [ caregiver name and title ] [ quote from caregiver about how they find meaning and purpose in their job, how they form bonds with residents, etc. ] @leadingage
February 18, Sunday
Visual: [ photo of caregiver ]
Text: Meet [ caregiver name and title ] [ quote from caregiver about how they find meaning and purpose in their job, how they form bonds with residents, etc. ] #NationalCaregiversDay @leadingage
February 19, Monday
Visual: [ legislative-style photo ]
Text: Now that you’ve met a few of our invaluable caregiving professionals, we ask you to take 2 minutes to support them. Please take action to ask lawmakers to [include text for a state legislative ask. Check the website of your LeadingAge state partner for a link to a current state legislative ask.]
February 20, Tuesday
Visual: [ photo or caregiver ]
We’ve recognized #NationalCaregiversDay for multiple days—because there are so many exceptional caregivers who make a difference in our [ residents/clients ] lives! We wrap up hearing from [ name, job title of professional caregiver] [ quote from caregiver about how they find meaning and purpose in their job, how they forms bonds with residents, why others should consider the field, etc. ]
February 21, Wednesday
Have our extraordinary caregivers excited you to explore a career in aging services? Visit our Careers page to learn more about joining our team for a job filled with opportunity to grow professionally and to make a difference every single day.