Join the Campaign!

LeadingAge is calling on all Americans to Act for Older Adults.

Take Action

Amplify Our Voices

Five Essential Actions

About the Campaign

Take Action

Across the country, executives, care workers, residents, and their families and friends are reaching out to demand that Congress enact comprehensive relief for older Americans. Join us!

Contact Congress

Members of Congress need to hear from providers who are on the front lines of this pandemic caring for and supporting residents, clients, staff, and families. Tell your lawmakers to prioritize older adults NOW by calling or sending a personalized message to your members of Congress.

Meet with Your Member of Congress

Schedule a virtual congressional meeting with your members of Congress. Your local congressional office wants to hear from you. Your story is very powerful in educating our leaders on what is needed. Visit our virtual congressional meeting page for resources to set up your meeting and tell your story. We’ve created materials to help with your meetings, including a Five Essential Actions overview, general talking points, Medicare home health talking points, and affordable housing talking points.

National Day of Action for Older Adults: Tuesday, June 23

On June 23rd Congress heard a virtual army banging on their doors, the National Day of Action for Older Adults. Thank you to all who joined us on our national day of action. See how your contribution made the day a success.

Amplify Our Voices

Older adults, care workers, and families are using social media networks to share their stories, amplify their voices, and demand that Congress act. Add your videos, pictures, and posts to ensure Congress hears us!

Social Media

Join us across social media platforms to raise awareness about the need for more funding to support aging services providers. Follow LeadingAge on Twitter, Facebook, LinkedIn, and Instagram using the handle @LeadingAge. Follow, like, re-tweet, and re-post!

Use these pre-drafted posts and graphics on your own social media platforms. Graphics provided include social media banners, campaign infocards, quote cards from Katie Smith Sloan and others, as well as countdown images for the day of action.








-As Congress takes up a new #COVID19 relief package amid reports of spikes & a possible 2nd wave, @LeadingAge's #Act4OlderAdults urges lawmakers not to walk away from millions of older adults and their care providers. Join the campaign today: 

-We are calling on all Americans to contact Congress to #Act4OlderAdults! Learn more about how to get involved and advocate for more #coronavirus protections for older adults and their care providers: 

-Congress must adopt @LeadingAge’s 5 Essential Actions to protect older Americans from #COVID19. Congress can provide real relief by addressing #PPE, #testing, #reopening, #funding, & #frontlineworkers. Learn more about #Act4OlderAdults:

Newsletters & Email

Encourage staff, residents, friends and families to contact Congress themselves and to spread the word about the Act For Older Adults campaign. We need all Americans to join our fight! Following is sample copy you can use for newsletters or emails.

As you probably know, COVID-19 has been especially dangerous for older people in this country. Organizations like ours have been working hard to ensure that our residents and clients are safe and healthy – but we need help. That’s why we’re joining the nationwide “Act For Older Adults” campaign! We’re joining forces with nursing homes, senior living communities and other aging services providers around the county to demand that Congress include comprehensive relief measures to safeguard older adults and care workers. Will you join us? On June 23, the National Day of Action for Older Adults, you can help make our voices heard in Washington DC, by emailing or calling your member of Congress, and posting your support on social media with the hashtag #Act4OlderAdults. Tell everyone to Act For Older Adults! Thank you for your support!


Know the Five Essential Actions

LeadingAge is advocating for urgently needed protections for older adults and their care workers in nursing homes, assisted living, affordable housing, hospice, and home settings. 

In April, LeadingAge outlined Five Essential Actions to protect older Americans from COVID-19. The only way to stop this slow-motion catastrophe is to provide real relief, which includes:

  • Immediate access to ample and appropriate PPE for all providers who serve older Americans.
  • On demand and fully funded access to accurate and rapid-results testing for older adults and their care providers.
  • Assurance that states will consider the health and safety of older Americans as they reopen.
  • Funding and support for aging services providers across the continuum of care—in nursing homes, assisted living, affordable housing, hospice, or wherever they call home. 
  • Recognition for the heroic frontline workers who are risking their own lives serving older people during this crisis.

About the Act for Older Adults Campaign

LeadingAge's Act For Older Adults is a rally call to Americans from all walks of life to add their voice to our fight for older Americans. For too many months, pleas from older adults and aging services providers have gone unanswered. Together, we can ensure Congress hears their urgent call.

As Congress takes up a new COVID-19 relief package amid reports of spikes and a possible second wave, LeadingAge, the association of nonprofit providers of aging services, urges lawmakers not to walk away from millions of older adults and their care providers. 

Among the key asks outlined in a letter to Congress for the next relief package are a dedicated relief fund of $100 billion specifically for aging services providers; $1.2 billion for affordable senior housing; a $10 billion testing fund; support to deliver home health telehealth; access to forgivable loans; Medicaid adjustments; and the creation of a bipartisan Congressional Commission on the Future of Aging Services.

As states are loosening the restrictions, there are already early signs of a new wave of infections. Yet older adults and their care workers, who have lived on the front line for months, are still grappling with the implications of a weak federal response at the start of the pandemic. Despite promises and press events from leaders, many nursing homes and other aging services providers are still without adequate PPE, testing, and other critical resources needed to safeguard older adults and their care workers.

We launched the campaign at a virtual press confernce featuring LeadingAge President and CEO, Katie Smith Sloan, and two providers members. Visit our coronavirus media page for all our media statements and covereage.

Join us to help keep older Americans and the care providers safe during this ongoing COVID-19 pandemic!