Join the Campaign!

LeadingAge is calling on all Americans to Act for Older Adults.

Take Action

Amplify Our Voices

Five Essential Actions

About the Campaign


Take Action

Across the country, executives, care workers, residents, and their families and friends are reaching out to demand that Congress enact comprehensive relief for older Americans. Join us!

National Day of Action for Older Adults: Wednesday, September 23

With negotiations stalled on the next coronavirus relief package, we need Congress to act for older adults before they leave Washington, DC. The Act For Older Adults campaign is rallying Americans from all walks of life to add their voice to ours. Join us next Wednesday, Sept. 23 for a National Day of Action for aging services providers. Stay tuned for more information and look for an Action Alert email next Wednesday that will make it easy for you, your staff, and residents to send emails or make phone calls asking for essential relief for aging services providers. You can also support the campaign on social media. Follow LeadingAge on Twitter, Facebook, LinkedIn, and Instagram using the handle @LeadingAge. Follow, like, re-tweet, and re-post!

Consider using these pre-written social media posts on your platforms starting today!

-SAVE THE DATE: As the months have gone by, we have seen aging services providers continue to protect residents without needed relief from our federal government. Join us on Sept. 23 to urge Congress to #Act4OlderAdults.

-[Post on Sept. 22] Join us tomorrow for the #Act4OlderAdults National Day of Action! This may be our last chance for a comprehensive #coronavirus relief package. Visit leadingage.org/act on Sept. 23 to contact your member of Congress.

-TAKE ACTION: Message your senators and representatives on social media today urging them to #Act4OlderAdults by supportIng LeadingAge’s 5 essential actions: leadingage.org/act

-As Congress takes up a new #COVID19 relief package amid reports of spikes & a possible 2nd wave, @LeadingAge's #Act4OlderAdults urges lawmakers not to walk away from millions of older adults and their care providers. Join the campaign today: leadingage.org/act 

-We are calling on all Americans to contact Congress to #Act4OlderAdults! Learn more about how to get involved and advocate for more #coronavirus protections for older adults and their care providers: leadingage.org/act 

You can also use these pre-drafted posts and graphics on your own social media platforms. Graphics provided include social media banners, campaign infocards, quote cards from Katie Smith Sloan and others, as well as countdown images for the day of action.

Contact Congress

Members of Congress need to hear from providers who are on the front lines of this pandemic caring for and supporting residents, clients, staff, and families. On Wednesday, we'll include a link here where you can send a message to your congressperson telling them that aging services providers need more resources to care for older adults.

Meet with Your Member of Congress

Schedule a virtual congressional meeting with your members of Congress. Your local congressional office wants to hear from you. Your story is very powerful in educating our leaders on what is needed. Visit our virtual congressional meeting page for resources to set up your meeting and tell your story. We’ve created materials to help with your meetings, including a Five Essential Actions overview, general talking points, Medicare home health talking points, and affordable housing talking points.

Direct Care Worker Appreciation

Six months after the day the World Health Organization declared coronavirus a global health emergency, we invited all Americans to acknowledge those who have gone above and beyond to protect the health and well-being of older adults during this pandemic. We saw an overwhelming show of love and thanks for care workers. Each post, picture, video, and message helped to ensure that our leaders in Congress see our support as they decide whether or not to fund care worker relief in the next legislation package. You can find many of the posts through the hashtag #Hearts4CareWorkers.

You can continue to post your photos and messages of support all year-round. Don't forget to use #Hearts4CareWorkers


Know the Five Essential Actions

LeadingAge is advocating for urgently needed protections for older adults and their care workers in nursing homes, assisted living, affordable housing, hospice, and home settings. 

In April, LeadingAge outlined Five Essential Actions to protect older Americans from COVID-19. The only way to stop this slow-motion catastrophe is to provide real relief, which includes:

  • Immediate access to ample and appropriate PPE for all providers who serve older Americans.
  • On demand and fully funded access to accurate and rapid-results testing for older adults and their care providers.
  • Assurance that states will consider the health and safety of older Americans as they reopen.
  • Funding and support for aging services providers across the continuum of care—in nursing homes, assisted living, affordable housing, hospice, or wherever they call home. 
  • Recognition for the heroic frontline workers who are risking their own lives serving older people during this crisis.


About the Act for Older Adults Campaign

LeadingAge's Act For Older Adults is a rally call to Americans from all walks of life to add their voice to our fight for older Americans. For too many months, pleas from older adults and aging services providers have gone unanswered. Together, we can ensure Congress hears their urgent call.

As Congress considers another COVID-19 relief package amid continued outbreaks across the country, LeadingAge, the association of nonprofit providers of aging services, urges lawmakers not to walk away from millions of older adults and their care providers. 

As states continue to loosen restrictions, older adults and the people who care for them continue to become infected and many die. Aging services providers continue to grapple with the implications of a weak federal response at the start of the pandemic. Despite promises and press events from leaders, many nursing homes and other aging services providers are still without adequate PPE, testing, and other critical resources needed to safeguard older adults and their care workers.

We launched the campaign at a virtual press confernce featuring LeadingAge President and CEO, Katie Smith Sloan, and two providers members. Visit our coronavirus media page for all our media statements and coverage.

Join us to help keep older Americans and the care providers safe during this ongoing COVID-19 pandemic!