Words have power. They trigger a broad range of emotions and reactions. Most importantly for us: words have power because they drive behavior.
LeadingAge is involved in multiple initiatives about how language and message framing can affect attitudes and actions related to aging, care, and aging services. We recognize the value of provider members’ alignment around effective strategic communications. So we share these resources with you to amplify our collective voice.
- Finding a New Nursing Home Narrative: The Frameworks Institute studies how people think and talk about social issues—and how communications can spark change. They uncovered critical insights to reframe the conversation on aging and nursing homes. (Another good resource from Frameworks? The Reframing Aging Through Images tip sheet.)
- Opening Doors to the Aging Services Workforce: To address members’ workforce pressures, LeadingAge developed this offshoot of Opening Doors to boost workforce recruiting. Download our communications toolkit and review these Well Done Workforce Websites to get inspiration from these members’ Careers pages.
- Reframing Aging Initiative: The National Center to Reframe Aging seeks to improve the public’s understanding of what aging means and the many ways that older people contribute to our societies. Don’t miss the Quick Start Guide to positive language around aging.
- Care in Common. LeadingAge is part of a new coalition led by Caring Across Generations exploring public attitudes and developing common language around “care” in its many meanings. Learn more about their expansive campaign to build a better way to live, work, and age with dignity.
A core goal of these initiatives is accessible and powerful language that informs, resonates with, and ignites change within a large swath of U.S. adults. Take a look and use these resources to ramp up your communications.
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