See how LeadingAge members are crafting their Careers web pages to align with the research-backed Opening Doors to the Aging Services Workforce strategies and messages.
LeadingAge members across the continuum are creating recruitment web pages aligned with the strategies and messages developed to enhance members’ talent searches. Take a look below and consider how you too can get a leg up by adopting the market–research-backed recommendations presented in Opening Doors to the Aging Services Workforce.
Be sure to glance at the Opening Doors strategiesand messages, then read on to see members putting them into action.
Spotlight the Range of Jobs
The Ohio Living and Elim Park Careers pages effectively spotlight the range of roles they seek to fill. Seeing team members in a wide variety of activities helps potential employees immediately understand they can use their skills at your organization.
Use Messages that Resonate
Potential employees must quickly understand whether you offer the practical attributes and benefits they want (e.g., stability, flexibility, and benefits) as well as qualities that touch their hearts and lift their spirits. The River Woods Durham homepage effectively pairs the opportunity to build a career and make a difference.
Visit the St. Mary’s Careers page to see how it presents information from the candidates’ perspective. They ask Are we the right fit for you? before listing the “soft benefits” of working there.
Members effectively implement two core strategies—including current employees (the most trusted messengers!) and communicating with authenticity—in these examples. In our research, potential employees rejected “slogany,” marketing-oriented text, in favor of direct, honest language about aging services.
Hear Sandra’s story of how she accepted a job at Bethesda after spending a lot of time there while both her parents received “phenomenal” care.