Looking to boost your communications that reach consumers and potential employees? Our Getting Started Checklist breaks down how to implement the strategic guidance of the Opening Doors to Aging Services and Opening Doors to the Aging Services Workforce initiatives. The accompanying free QuickCast highlights key strategies and provides examples of LeadingAge member websites that bring them to life. Get the Checklist and watch the QuickCast. 

With workforce pressures top of mind, LeadingAge developed Opening Doors to the Aging Services Workforce. The initiative offers communications guidance backed by market research to help members attract potential employees. Members are using the strategies and messages, and the QuickCast highlights three websites, with comments explaining how the members do so effectively. 

Raising awareness of the aging services sector and improving public perceptions is vital to connect with new consumers and meet staffing demands. That’s why LeadingAge produced Opening Doors to Aging Services. The initiative’s strategic recommendations will help you showcase the people and services central to your organizations, as well as the benefits to older adults that they deliver.

“I am grateful to LeadingAge for the many resources now available to members. The Opening Doors to Aging Services project is amazing, and I am pleased to have access to the research and the other excellent resources. I look forward to utilizing the wisdom and strategies in work across our community,” said Gayle Hunter Haglund, vice president resource development, Westminster Canterbury, Richmond, VA.

We have produced multiple Opening Doors online workshops and QuickCasts for members. Find them all on the LeadingAge Learning Hub. Our field now has an opportunity to use market research to tell our story. Let Opening Doors be your guide!