HealtheParadigm is the physician-led health information exchange (HIE) in Georgia delivered in partnership by KAMMCO and the Medical Association of Georgia. HealtheParadigm offers bi-directional interfaces allowing physicians, clinics and hospitals to view the data in the exchange within their EHR. It also provides meaningful data analytics presented in easy-to-use web-based dashboards, NCQA and Drummond certified quality metric reporting, patient alerting, and an ONC-certified personal health record. All of these tools can be called upon by members of the healthcare community in their efforts to CONNECT. ANALYZE. ENGAGE and TRANSFORM the health care landscape of Georgia.