Priority #1 for most aging services providers is recruiting staff for your workforce.

To support that vital work, LeadingAge prepared comprehensive strategic guidance to help members communicate the attractiveness of working in aging services. The guidance was developed from unique market research among prospective employees to learn their perceptions of the field and how best to entice them to apply for your jobs.

Participants will learn:

• Key research findings, including how job seekers prioritize job attributes and benefits
• Effective communications strategies
• Tested message frames and messages
• Messenger guidance
• How to prepare attractive job descriptions and communications
• Tips on dissemination of job listings

The session will include:

• Live Q & A with presenters
• A learning exercise to gain experience adopting the strategies
• An optional follow-up session in which participants will receive feedback on their own communications project using Opening Doors to the Aging Services Workforce strategies