In today’s competitive senior living market, communities must deliver exceptional resident outcomes while maintaining financial strength. On-site therapy services offer a unique opportunity to enhance mobility and independence for residents while creating a sustainable revenue stream for operators. This session explores how strategically integrating therapy services can elevate wellness programming, improve retention and satisfaction, and stabilize census. Attendees will learn how leading communities are positioning therapy as a differentiator that strengthens clinical continuity, supports long-term resident engagement, and drives organizational growth. This program has been submitted but not yet approved for Continuing Education for 1.0 total participation hours by NAB/NCERS. To receive continuing education credit for LeadingAge PA-sponsored webinars, attendees must register under their name, participate through the link supplied after registering and complete the evaluation after the webinar.