As, Event Experience & Business Partnerships, Sharon Sullivan is responsible for the Association’s corporate sponsorship program, conference sponsorships, advertising and exhibits, ensuring strategic alignment with organizational goals and revenue targets. This includes developing and executing comprehensive strategies to enhance sponsorship and exhibit opportunities, fostering strong relationships with corporate partners, and driving value for both sponsors and attendees. Sharon also collaborates with LeadingAge’s state associations on brand integration and synergy to strengthen and align branding efforts across all LeadingAge organizations.