Just down the road from Hop Meadow Country Club in Simsbury, CT is McLean, a LeadingAge member LPC that takes its inspiration from the bucolic natural beauty that embodies the campus. Like many other LPCs, McLean offers Independent Living, Assisted Living, Memory Support and Health Services – and is embarking on an expansion.

Your organization’s best marketing tool may be a website that doesn’t try too hard to market your organization. 

Sound counterintuitive? Not necessarily.

Marketing research suggests that consumers don’t often respond to direct marketing messages. That’s because they get too many of these messages—a whopping 2,900 every single day.

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