Addressing the Gap in Senior Housing Today: the Mid-Market

The older population in the middle of the income spectrum is currently underserved in the housing market. In fact, due to growth in the older population, the senior living field may have to triple in size to meet the anticipated demand for residential options by 2040. Yet, to date, only a limited number of LeadingAge members have brought their development and operational expertise to the mid-market housing sector.

This white paper attempted to:

  • Identify current opportunities to develop market-rate/mid-market housing
  • List organizational traits that are required for success
  • Identify LeadingAge providers that have had success operating in this market
  • Provide a blueprint for other LeadingAge providers seeking to penetrate this market